This Cookie Policy explains how ePropel Digital Inc. uses cookies, pixels, tags, and similar tracking technologies on epropeldigital.com. It applies to all visitors regardless of location, including those in Canada, the United States, the European Union, and the United Kingdom.

By continuing to use our website after being presented with our cookie consent banner, you consent to the use of cookies as described in this policy, except where your explicit consent is required by applicable law.

1. What Are Cookies and Tracking Technologies

Cookies are small text files placed on your device by a website you visit. Similar technologies include pixels (small code snippets that fire when a page loads), tags (JavaScript code that sends data to third-party platforms), and session recording scripts that capture on-page behavior.

These technologies may be:

• Session-based: Temporary, deleted automatically when you close your browser
• Persistent: Remain on your device for a defined period or until manually deleted
• First-party: Set directly by epropeldigital.com
• Third-party: Set by external platforms and services we use

2. Categories of Cookies and Technologies We Use

2.1 Strictly Necessary

These are essential for the website to function and cannot be disabled. They do not require consent.

• • Purpose: Core website functionality, security, session management, and form processing
  • Examples: WordPress session cookies, security tokens, anti-spam cookies
  • Retention: Session or up to 1 year

2.2 Analytics and Behavior Tracking

These help us understand how visitors use our website so we can improve performance and user experience. These cookies require your consent in the EU and UK.

Google Analytics 4

• • Cookies: _ga, _ga_*, _gid
  • Purpose: Traffic analysis, page views, session data, conversion tracking, and audience insights
  • Retention: Up to 26 months
  • Opt-out: tools.google.com/dlpage/gaoptout

Microsoft Clarity

• • Cookies: _clck, _clsk, CLID, MUID
  • Purpose: Session recording, heatmaps, scroll tracking, and click behavior analysis. Clarity records how users interact with our website including mouse movements and navigation patterns.
  • Retention: Up to 1 year
  • Note: Session recordings may capture visible on-screen content. Sensitive fields such as passwords and payment inputs are automatically masked.
  • Opt-out: clarity.microsoft.com/privacy

2.3 Advertising and Conversion Tracking

These cookies and pixels are used to measure the performance of our advertising campaigns, track conversions, build audiences for retargeting, and deliver relevant ads. These require your explicit consent in the EU and UK. Each platform listed below may place cookies and receive data when you visit our website.

Google Ads and Google Tag (gTag)

• • Cookies: _gcl_*, _gads, IDE
  • Purpose: Conversion tracking, remarketing audiences, and ad performance measurement for Google Search and Display campaigns
  • Opt-out: adssettings.google.com

Microsoft Advertising (Bing Ads) — Universal Event Tracking (UET)

• • Cookies: _uetmsclkid, MUID, _uetsid
  • Purpose: Conversion tracking and remarketing for Microsoft Bing Ads campaigns
  • Opt-out: about.ads.microsoft.com/en-us/resources/policies/opt-out-of-personalized-ads

Meta Pixel (Facebook and Instagram)

• • Cookies: _fbp, _fbc, fr
  • Purpose: Conversion tracking, custom audience creation, lookalike audiences, and ad performance measurement for Meta campaigns across Facebook and Instagram
  • Opt-out: facebook.com/ads/preferences

LinkedIn Insight Tag

• • Cookies: li_fat_id, UserMatchHistory, bcookie, lidc
  • Purpose: Conversion tracking, website demographics, and retargeting audiences for LinkedIn ad campaigns
  • Opt-out: linkedin.com/psettings/guest-controls/retargeting-opt-out

X (Twitter) Pixel

• • Cookies: _twitter_sess, guest_id, muc_ads
  • Purpose: Conversion tracking, website audience building, and ad attribution for X advertising campaigns
  • Opt-out: twitter.com/personalization

Reddit Ads Pixel

• • Cookies: _rdt_uuid, rdt_uuid
  • Purpose: Conversion tracking and retargeting audience creation for Reddit advertising campaigns
  • Opt-out: reddit.com/settings/privacy

Nextdoor Ads Pixel

• • Purpose: Conversion tracking and audience measurement for Nextdoor advertising campaigns
  • Opt-out: nextdoor.com/privacy

Mantis Ad Network

• • Purpose: Advertising measurement and targeting for campaigns run through the Mantis cannabis-compliant advertising network. Mantis operates within regulated advertising guidelines for cannabis-adjacent content.
  • Opt-out: Contact contact@epropel.com or manage via our cookie consent banner

2.4 Trust and Review Widgets

Trustpilot

• • Purpose: Display of verified client reviews. The Trustpilot widget may set cookies when loaded on our website.
  • Opt-out: Manage via our cookie consent banner

Better Business Bureau (BBB) Badge

• • Purpose: Display of BBB accreditation badge. The BBB widget may set cookies when loaded.
  • Opt-out: Manage via our cookie consent banner

ZoomInfo

• • Purpose: B2B company-level visitor identification. ZoomInfo identifies the company or organization associated with a website visit using IP address matching. This data is used for B2B sales and marketing purposes and does not typically identify individual consumers.
  • Opt-out: zoominfo.com/about-zoominfo/privacy-center or manage via our cookie consent banner

2.5 Functional Cookies

These enable enhanced features and personalization. They may be set by us or by third-party providers.

• • Calendly: Appointment scheduling functionality. Calendly may set cookies when the booking widget is active on our website.
  • Zoom: Video call functionality where embedded
  • Purpose: Enabling core interactive features of the website
  • Retention: Session to 1 year depending on the provider

3. Your Cookie Choices and Consent

3.1 Cookie Consent Banner

When you first visit epropeldigital.com, you will be presented with a cookie consent banner that allows you to:

• • Accept all cookies
  • Reject all non-essential cookies
  • Manage preferences by category (analytics, advertising, functional)

Your preferences are saved and respected on future visits. Non-essential cookies, including all analytics, advertising, and tracking technologies described in this policy, will only be activated after you have provided consent where required by applicable law.

You can review and update your cookie preferences at any time by clicking the ‘Cookie Settings’ link in our website footer.

3.2 Browser-Level Controls

You can also manage cookies through your browser settings. Most modern browsers allow you to:

• • View and delete existing cookies
  • Block third-party cookies
  • Set cookie preferences for specific websites
  • Enable ‘Do Not Track’ signals

Note that disabling cookies may affect the functionality of our website. Browser-specific instructions:

• • Chrome: chrome://settings/cookies
  • Firefox: about:preferences#privacy
  • Safari: Settings > Safari > Privacy and Security
  • Edge: edge://settings/privacy

3.3 Platform-Level Opt-Outs

In addition to our consent banner, you can opt out of interest-based advertising through the following resources:

• • Network Advertising Initiative: optout.networkadvertising.org
  • Digital Advertising Alliance (USA): optout.aboutads.info
  • Digital Advertising Alliance of Canada: youradchoices.ca
  • Your Online Choices (EU/UK): youronlinechoices.eu

4. Session Recording Disclosure

We use Microsoft Clarity to record visitor sessions on our website. These recordings capture mouse movements, clicks, scrolling behavior, and navigation patterns. Session recordings are used solely to improve website usability and user experience.

Clarity automatically masks sensitive input fields including passwords and payment information. Session recordings are not used for advertising profiling. By consenting to analytics cookies via our cookie banner, you consent to session recording by Microsoft Clarity. You may opt out at any time by rejecting analytics cookies in your cookie preferences.

5. EU and UK Visitors

For visitors in the European Union and United Kingdom, we comply with the ePrivacy Directive and the GDPR and UK GDPR. Non-essential cookies and tracking technologies are only activated after you have provided explicit, informed, and freely given consent via our cookie consent banner.

You have the right to withdraw consent at any time without any negative consequence. Withdrawing consent will not affect the lawfulness of any processing carried out prior to withdrawal.

6. California Visitors (CCPA and CPRA)

Advertising cookies and pixels placed by third-party platforms such as Meta, Google, LinkedIn, and others may constitute ‘sharing’ of personal information for cross-context behavioral advertising under the California Consumer Privacy Act. California residents may opt out of this sharing by:

• Selecting ‘Reject non-essential cookies’ or ‘Manage preferences’ in our cookie consent banner
• Using the individual platform opt-out links listed in Section 2.3
• Contacting us at contact@epropel.com with the subject line ‘Do Not Sell or Share My Personal Information’

7. Changes to This Cookie Policy

We may update this Cookie Policy as our use of cookies and tracking technologies changes, or as legal requirements evolve. Updates will be posted on this page with a revised effective date. Where required by applicable law, we will re-request your consent for any material changes to how we use non-essential cookies.

8. Contact

For questions about our use of cookies or to exercise your privacy rights:

• Email: contact@epropel.com
• Subject line: Cookie Policy Inquiry
• Company: ePropel Digital Inc.
• Province: Alberta, Canada