Terms and Conditions

Company: ePropel Digital Inc.

Jurisdiction: Alberta, Canada

Effective Date: April 7, 2026

Last Updated: April 28, 2026

Contact: contact@epropel.ca

Address:  500 4th Avenue SW, Suite 2500, Altius Centre, Calgary, Alberta T2P 2V6, Canada

Please read these Terms and Conditions carefully before using the ePropel Digital website or engaging our services. By accessing our website or entering into a service agreement with ePropel Digital Inc., you agree to be bound by these terms.

1. About ePropel Digital

ePropel Digital Inc. is a corporation incorporated under the laws of Alberta, Canada. We provide search engine optimization (SEO) consulting and digital marketing services to businesses and individuals worldwide.
    • Company: ePropel Digital Inc.
    • Province of incorporation: Alberta, Canada
    • Contact: [contact@epropel.ca](mailto:contact@epropel.ca)
    • Address: 500 4th Avenue SW, Suite 2500, Altius Centre, Calgary, Alberta T2P 2V6, Canada

2. Acceptance of Terms

By using this website or engaging ePropel Digital for services, you confirm that:
    • You meet the minimum age requirement described in Section 3 below
    • You have the legal authority to enter into a binding agreement
    • You have read, understood, and agree to these Terms and Conditions
    • If acting on behalf of a company, you have authority to bind that company to these terms

3. Age and Legal Capacity

By using this website or engaging ePropel Digital for services, you confirm that you are of the age of majority in your jurisdiction (typically 18 or 19) and have the legal capacity to enter into a binding agreement. If you are entering into an agreement on behalf of a company or other legal entity, you confirm that you have the authority to bind that entity to these Terms. ePropel Digital does not knowingly provide services to or collect personal information from minors. If you believe a minor has engaged with our website or services, please contact us immediately at [contact@epropel.ca](mailto:contact@epropel.ca).

4. Services

4.1 Scope of Services

ePropel Digital provides SEO and digital marketing consulting services including but not limited to:

    • Technical SEO audits and implementation
    • On-page and off-page SEO strategy
    • Keyword research and content strategy
    • Link building and authority development
    • Local SEO and Google Business Profile optimization
    • AI search optimization (GEO) and answer engine optimization
    • Competitor analysis and performance reporting
    • SEO strategy for regulated and compliance-sensitive industries
    • B2B SEO for SaaS, technology, and professional services

4.2 Service Agreements

Specific deliverables, timelines, scope, and pricing are defined in individual Service Agreements, proposals, or statements of work provided to each client. In the event of a conflict between these Terms and a signed Service Agreement, the Service Agreement shall prevail.

4.3 No Guarantee of Results

ePropel Digital does not guarantee specific rankings, traffic volumes, revenue outcomes, or any other performance metrics. SEO is a long-term strategy and results are influenced by factors outside our control including search engine algorithm changes, competitive landscape, client-side implementation, and market conditions. We commit to applying industry best practices and professional expertise to every engagement.

4.4 Client Responsibilities

Clients are responsible for:

    • Providing accurate and complete information about their business
    • Granting necessary access to website, analytics, and relevant platforms
    • Implementing recommendations in a timely manner where applicable
    • Ensuring all business activities and content are lawful and compliant with applicable laws
    • Reviewing and approving deliverables within agreed timelines

5. Payment Terms

5.1 Fees and Invoicing

All fees for services are outlined in the applicable Service Agreement or proposal. ePropel Digital issues invoices electronically. Payment is due as specified on each invoice. By proceeding with payment, you confirm your agreement to the applicable Service Agreement, these Terms and Conditions, and our Refund Policy as described in Section 6.

5.2 Canadian Tax

ePropel Digital Inc. is registered for GST/HST purposes in Canada. Applicable federal and provincial sales taxes will be added to invoices based on the client’s province of residence or place of business, at the rate in effect at the time of invoicing. Tax identification numbers are included on all invoices as required by the Canada Revenue Agency.

5.3 Payment Processing

ePropel Digital accepts payment via invoice or approved payment links processed through Stripe and Plooto. ePropel Digital does not store, access, or process payment card or banking information directly. All payment processing is handled by our third-party processors in accordance with their respective terms and security standards.

5.4 Late Payment

Invoices not paid within the agreed payment period may be subject to a late payment fee of 2% per month on the outstanding balance. ePropel Digital reserves the right to suspend services for accounts with outstanding overdue balances until payment is received in full.

5.5 Currency

All fees are quoted and invoiced in Canadian Dollars (CAD) unless otherwise specified in writing.

6. Refund and Cancellation Policy

6.1 Monthly Retainer Services

For ongoing monthly retainer engagements:

    • Clients may cancel services with 30 days written notice sent to [contact@epropel.ca](mailto:contact@epropel.ca)
    • Fees already paid are non-refundable. If you pay for a billing period and cancel during that period, no refund is issued for the unused portion
    • Once cancellation is acknowledged, no further fees will be charged beyond the 30-day notice period

6.2 Project-Based Services

For one-time or project-based engagements:

    • Deposits paid to commence work are non-refundable once work has begun
    • If ePropel Digital is unable to complete the agreed scope due to reasons within our control, a pro-rated refund may be issued for work not yet performed
    • Refund requests must be submitted in writing within 14 days of the disputed invoice date

6.3 Exceptional Circumstances

Refunds outside of the above policy may be considered at the sole discretion of ePropel Digital on a case-by-case basis. To request a refund or discuss a billing dispute, contact [contact@epropel.ca](mailto:contact@epropel.ca) with your invoice number and a description of the issue.

7. Intellectual Property

7.1 Ownership of Deliverables

Upon full payment of all outstanding invoices for a given project or billing period, ePropel Digital grants the client a perpetual, worldwide, non-exclusive license to use deliverables created specifically for the client’s business (such as published content, landing pages, and reports) for the client’s own commercial purposes.

Outright ownership transfer of specific deliverables may be granted where expressly agreed in writing in the applicable Service Agreement. In the absence of such written agreement, ePropel Digital retains ownership of all work product, methodologies, research, templates, strategic frameworks, link-building assets, and tooling developed or used in the course of the engagement.

7.2 ePropel Proprietary Materials

ePropel Digital retains ownership of all proprietary frameworks, methodologies, templates, tools, processes, and systems used in delivering services. These are not transferred to clients as part of any engagement.

7.3 Website Content

All content on the ePropel Digital website including text, graphics, logos, and materials is the intellectual property of ePropel Digital Inc. and is protected by Canadian and international copyright law. You may not reproduce, distribute, or use any content without prior written permission.

8. Confidentiality

Both parties agree to keep confidential all non-public, proprietary, or sensitive information shared during the course of the engagement. This obligation survives the termination of the service relationship. ePropel Digital will not disclose client business information to third parties without consent, except where required by law or necessary to deliver the agreed services.

9. Website Use

9.1 Permitted Use

You may use the ePropel Digital website for lawful purposes only. You agree not to:

    • Use the site in any way that violates applicable laws or regulations
    • Transmit unsolicited or unauthorized advertising or spam
    • Attempt to gain unauthorized access to any part of the website or its systems
    • Introduce malware, viruses, or any other harmful or disruptive code
    • Scrape, harvest, or collect data from the website without prior written permission
    • Impersonate any person or entity or misrepresent your affiliation with any person or entity

9.2 Third-Party Links

The website may contain links to third-party websites. ePropel Digital is not responsible for the content, privacy practices, accuracy, or availability of external sites. Links do not constitute an endorsement of any third-party product, service, or organization.

10. Regulated Industries

ePropel Digital serves clients operating in regulated and compliance-sensitive industries. Clients in regulated industries are solely and exclusively responsible for ensuring their business activities, content, marketing materials, and use of our services comply with all applicable laws, regulations, licensing requirements, and platform policies in every jurisdiction in which they operate. ePropel Digital does not provide legal, compliance, or regulatory advice. Nothing in our services, deliverables, strategies, or communications constitutes legal guidance. Clients are strongly advised to seek qualified legal counsel for all compliance and regulatory matters. ePropel Digital accepts no liability for any regulatory action, platform restriction, penalty, or loss arising from a client’s use of our services in regulated industries.

11. Use of AI Tools

ePropel Digital may use artificial intelligence tools and platforms to assist in the delivery of certain services including content creation, research, analysis, and strategy development. All AI-assisted work is reviewed and supervised by our team prior to delivery. We do not input client confidential or sensitive personal information into public or free-tier AI tools without appropriate safeguards. Clients who have specific restrictions on the use of AI tools in their engagement must notify us in writing prior to commencement of work.

12. SMS / Text Message Communications

12.1 Consent and Authorization

By providing your phone number and explicitly consenting through our website chat widget, contact form, or appointment booking page, you authorize ePropel Digital Inc. to send you SMS (text message) communications related to your inquiries, scheduled appointments, missed-call follow-ups, and service updates. SMS communications are limited to transactional and customer-care purposes. We do not send promotional or marketing SMS without separate, explicit consent.

12.2 Message Rates and Frequency

Standard message and data rates may apply based on your mobile carrier plan. Message frequency varies based on appointment activity and engagement. ePropel Digital is not responsible for charges incurred by you in receiving SMS messages.

12.3 Opt-Out

You may opt out of SMS communications at any time by replying STOP to any message, or by emailing [contact@epropel.ca](mailto:contact@epropel.ca) with the subject line “SMS Opt-Out”. Opt-out requests will be processed promptly. Reply HELP to any message for assistance.

12.4 Delivery and Liability

ePropel Digital is not responsible for SMS delivery failures caused by mobile carrier issues, network outages, incorrect or invalid phone numbers, recipient device limitations, or factors outside our control. You agree to notify us promptly if your phone number changes or you no longer wish to receive SMS communications. Reliance on SMS reminders does not relieve you of responsibility for tracking your own scheduled commitments.

12.5 Service Provider

SMS messages are delivered through our service provider, LeadConnector (a service of GoHighLevel), using underlying telecommunications infrastructure provided by Twilio. See our Privacy Policy for details on how phone numbers are stored and processed.

13. Disclaimer of Warranties

The ePropel Digital website and services are provided on an ‘as is’ and ‘as available’ basis. To the maximum extent permitted by applicable law, ePropel Digital disclaims all warranties, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, accuracy, and non-infringement. We do not warrant that the website will be uninterrupted, error-free, or free of viruses or other harmful components.

14. Limitation of Liability

To the maximum extent permitted by applicable law, ePropel Digital Inc. and its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of our website or services, including but not limited to loss of profits, revenue, data, goodwill, or business opportunities. Our total aggregate liability for any claim arising out of or relating to these Terms or our services shall not exceed the total fees paid by you to ePropel Digital in the three months immediately preceding the event giving rise to the claim.

15. Indemnification

You agree to indemnify, defend, and hold harmless ePropel Digital Inc., its officers, directors, employees, contractors, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising from or relating to:
    • Your use of our website or services
    • Your violation of these Terms and Conditions
    • Your violation of any applicable law, regulation, or third-party rights
    • Any content, information, or materials you provide to ePropel Digital
    • Your operation of a business in a regulated industry

16. Governing Law and Dispute Resolution

These Terms and Conditions are governed by and construed in accordance with the laws of the Province of Alberta and the federal laws of Canada applicable therein, without regard to conflict of law principles. Any dispute arising out of or in connection with these Terms shall first be subject to good-faith negotiation between the parties. If the dispute is not resolved within 30 days of written notice, it shall be submitted to binding arbitration in Alberta, Canada, in accordance with applicable arbitration legislation. Nothing in this clause prevents either party from seeking urgent injunctive or other equitable relief from a court of competent jurisdiction.

17. Changes to These Terms

ePropel Digital reserves the right to update these Terms and Conditions at any time. Changes will be posted on this page with an updated effective date. Your continued use of our website or services after changes are posted constitutes your acceptance of the revised Terms. We encourage you to review these Terms periodically.

18. Severability

If any provision of these Terms is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible. The remaining provisions shall continue in full force and effect.

19. Entire Agreement

These Terms and Conditions, together with any applicable Service Agreement, proposal, or statement of work, constitute the entire agreement between you and ePropel Digital with respect to the subject matter herein and supersede all prior agreements, representations, and understandings.

20. Contact

For questions, concerns, or notices relating to these Terms and Conditions:
    • Email: [contact@epropel.ca](mailto:contact@epropel.ca)
    • Company: ePropel Digital Inc.
    • Address: 500 4th Avenue SW, Suite 2500, Altius Centre, Calgary, Alberta T2P 2V6, Canada