CBD is becoming more and more popular, but it can be hard to know where to start when it comes to marketing and advertising your CBD company.
CBD is a rapidly growing industry, but there’s a lot of competition. If you want to stay ahead of the curve, you need to start investing in your marketing and advertising now.
ePropel is here to help. We’re a full-service digital marketing agency that specializes in CBD companies. We have years of experience helping businesses just like yours reach their target audience and increase sales. Contact us today for a free consultation!
CBD Marketing and Advertising Business Ideas
CBD marketers and business owners can use a variety of digital marketing channels to promote their products, including social media, search engine optimization (SEO), blog content marketing, and paid advertising. While social media is important for creating brand awareness and building product trust, it is not the only effective CBD marketing tool. Other options like SEO and paid advertising can be just as effective—if not more so—in driving traffic and sales.
When it comes to promoting CBD products, there are plenty of options that don’t require a large marketing budget. Marketers can take advantage of SEO techniques to make their website more visible on search engine results pages, or they can use paid advertising methods like sponsored content ads or Google search ads.
Ultimately, the best CBD marketing strategy is one that takes a holistic approach and uses multiple digital marketing channels to reach the widest audience possible. By using a combination of social media, SEO, blog content marketing, and paid advertising, you can ensure that your CBD products are seen by as many people as possible—and that they’re seeing your brand in a positive light.
How to get ahead in the industry with a CBD Marketing Plan.
Here are some CBD marketing and advertising ideas for new and existing CBD companies:
Ideas for Organic CBD Marketing
As the cannabis industry grows, more and more dispensaries are looking to carry CBD products. But with such a crowded market, how can you make sure your CBD products stand out? One way is through organic marketing. Here are some organic marketing ideas for CBD brands.
1. Start with SEO Strategy
When it comes to marketing your cannabis business, one of the best places to start is search engine optimization (SEO). By optimizing your website for the right keywords, you can attract more traffic from people who are searching for CBD products online.
There are a few different ways to optimize your website for SEO. One is to make sure that your website is mobile-friendly since more and more people are doing their searches on mobile devices. Another is to use the right keywords in your titles and descriptions. You can also create blog posts and other content that focus on topics related to CBD products.
2. Use Content Marketing
In addition to SEO, another great way to market your cannabis business is through content marketing. This involves creating high-quality content that will help you attract more visitors to your website. This could include blog posts, infographics, videos, or even ebooks.
Build a loyal following with consistent quality contents!
The key to content marketing is to make sure that your content is helpful and informative. You want to provide value to your readers, not just try to sell them something. If you can do that, you’ll be more likely to build a loyal following that will keep coming back for more.
3. Get Active on Social Media
Social media is another great way to market your cannabis business. This is a great way to connect with potential customers and build relationships. It’s also a great way to share your content and get more people to see it.
There are a few different ways you can use social media for marketing. One is to create social media accounts for your business and share your content on those platforms. Another is to interact with other users on social media, such as by commenting on their posts or answering their questions.
4. Use Email Marketing
Email marketing is another effective way to reach potential customers. This involves sending out emails to a list of subscribers who have signed up to receive your emails. In your emails, you can promote your latest products, share coupon codes, or just provide helpful information about cannabis.
The key to email marketing is to make sure that your emails are relevant and interesting. You don’t want to bombard your subscribers with too many emails, or they’ll start to ignore them. Instead, focus on quality over quantity.
Aspects of Email Marketing
Everything you need to know about Email Marketing.
- Using email marketing to its full potential allows companies to reach a targeted audience who have already shown an interest in their brand or a specific item.
- As a result, customers are more likely to trust and purchase from businesses that have established themselves as experts in their respective fields.
- Emails are essential for establishing long-term relationships with customers.
- Advertising new products or informing customers of product updates or changes based on customer purchasing habits is possible with these tools.
- There is little risk in doing so because email marketing campaigns are relatively inexpensive to set up and maintain.
- When compared to other forms of marketing, email has a higher rate of conversion.
CBD Marketing Ideas Using Paid Advertising
Paid advertising is one of the most effective ways to market cannabis-containing products. By targeting a specific audience and using relevant keywords, you can reach a large number of potential customers who are interested in what you have to offer.
Reach out to more customers with paid advertising.
Here are some ideas for using paid advertising to market CBD products:
1. Using Google Search to promote CBD
Google Ads, formerly Google AdWords, may have advertising policies that restrict CBD advertising, but Google does allow CBD advertising on their search network as long as you follow certain unpublished rules. Google’s advertising options/channels include Google Search, Google Display, YouTube, and Google Shopping.
Google won’t allow CBD ads on their display network, YouTube, or shopping network, according to our 2017 research.
In the EU, we’ve gotten CBD ads live on Google Shopping. This is possible in the US, but there are challenges. CBD business owners should know they can advertise on Google but must follow certain rules. We recommend hiring a CBD advertising agency to manage your Google ads.
We have CBD case studies showing Google search advertising success. Check out the CBD Google Ads Case Study in the UK, the USA, and the USA again.
2. Facebook CBD Advertising
Comparing daily organic posts with ad impressions and engagement on Instagram and Facebook, the former is insane.
Many entrepreneurs’ first CBD marketing idea is to run Facebook or Instagram ads. This is a common mistake.
There are some things to consider before running CBD ads on Facebook.
Facebook is not the best place to increase e-commerce sales on your CBD website because:
- They have arbitrary restrictions managed by an algorithm and not a human, which can suspend your Facebook account.
- If your account is banned, you can start over with a new Facebook profile and ad account, but you’ll need a new credit card, a new email address, a new Facebook profile, and a new Facebook business page. Facebook can and will track all of these things.
- Nobody opens Facebook to buy cannabis.
“All Hemp” means only advertising hemp plant or hemp-based/hemp-derived CBD topicals, with no mention of “CBD” in ad copy, landing page, website, SEO metadata, or product labels.
Changing “CBD” to “hemp” on all product packaging (images only).
Facebook only allows hemp-based topical ads. Creams, lotions, salves, and sticks contain hemp. No oils, tinctures, edibles, gummies, capsules, etc.
Your landing page or website can’t mention CBD. You’ll need a “clean,” CBD-free website or landing page with e-commerce.
You can’t have a “clean,” CBD-free website or landing page that links to your main CBD site. E-commerce (final sale) must be completed on a “clean” site with no “CBD” anywhere.
This can be prohibitively expensive for CBD companies with a limited marketing budget and a new e-commerce website. You must also use a payment processor that allows multiple domains/website addresses.
Facebook advertising isn’t the best CBD business marketing idea.
We recommend using programmatic display advertising for CBD because you can do everything you can with Facebook Ads (custom audiences, lookalike audiences, retargeting, dynamic product retargeting, etc.), but the display/banner ads play on the world’s most popular websites – which allow CBD advertising.
3. Bing Ads & CBD Product Marketing Campaign
Google Ads are popular for CBD marketing. Bing search ads for CBD can supplement your CBD PPC ad strategy and boost your brand’s online presence.
Boosting your brands’ online presence with Bing Seach Ads.
Combining Google & Bing Ads can expand your CBD brand’s reach. Bing has a lower cost-per-click for CBD-related terms than Google, despite Google’s higher search volume.
In February 2021, Bing had 6.7% of the global search market, while Google had 86.6%.
That 6.7% is significant, especially considering Bing’s good conversion rates and large user base.
This 6.7% of searchers use Microsoft Bing daily.
Bing optimization is crucial for American audiences. Microsoft properties power one-third of U.S. online queries when Yahoo and voice searches are included.
If you’re already using Google Ads for CBD marketing, consider expanding to Bing search.
4. CBD Programmatic Display Advertising
The use of programmatic display ads can be a great and cost-effective way to raise brand awareness and product trust for your CBD company’s online store if you’re looking for an alternative to Facebook ads.
The use of programmatic advertising by CBD marketing firms enables them to purchase ads on popular websites such as DOOH, online, streaming, TV, OTT, video, and voice.
Unlike search and social advertising, the programmatic platforms of our partner give us instant access to hundreds of thousands of ad placements.
Algorithms help us decide where, when, and how much to pay for each click.
These platforms allow us to target CBD ad campaigns based on audience interests and attributes by aggregating data from all providers.
CBD, organic supplements, and a healthy, natural lifestyle are all things we can market to people in [any city].
For cost-effective CBD advertising, we recommend using programmatic display ads.
By using paid advertising to market CBD products, you can reach a large number of potential customers and get your products in front of them when they are most likely to be interested in what you have to offer. Paid advertising is an effective way to boost sales and grow your business.
In a nutshell:
While social media is a powerful tool for CBD marketers, it should not be the only marketing strategy used. SEO and paid advertising can be extremely effective in driving traffic and sales, so business owners should consider using these strategies in addition to social media. If you’re looking for help with your digital marketing efforts, ePropel is here to help. Contact us today to learn more about our services and how we can help you grow your CBD business.