Connect with hungry and targeted cannabis customers with dispensary SEO
Cannabis is already legal in the majority of states across the United States. However, there has always been a stigma attached to it that does not seem to be going away. Cannabis dispensary owners are finding it difficult to reach out to potential customers as a result of this stigma. Not to mention their inability to advertise due to legal constraints. And, because this industry is rapidly expanding, increased competition is unavoidable.
So, whether you’re a new MMJ dispensary, a medical dispensary that’s expanding into the recreational market, or a new recreational shop, SEO (Search Engine Optimization) can play an important role in driving traffic to your website. In fact, SEO is one of the few marketing channels available to the cannabis industry.
What is Cannabis Dispensary SEO?
It is not enough to have a website for your cannabis dispensary to attract new customers. To increase traffic to your website, you must be visible on search engine results pages, or SERPs.
SEO is a critical tool for your company’s visibility, organic traffic, and new customer acquisition. By optimizing the correct keywords and search terms on-page and off-page, your site can rank higher in search engines and be visible to users searching for cannabis products in your area. SEO, in layman’s terms, is a method of increasing the visibility of your website on search engine results pages. The more visitors you receive, the more likely it is that these leads will be converted into sales.
DISPENSARY SEO GUIDE
SEO is more important in the cannabis industry than in other business categories. Why? Because cannabis businesses are not permitted to use traditional forms of advertising such as social media marketing and pay-per-click advertising.
SEO has become the only viable way for cannabis businesses to establish a significant online presence. You will also be able to share cannabis information with those who want to learn and need to use it if you do SEO.
As a result, you’ll be attracting the right customers to your website. Every cannabis dispensary should invest in a comprehensive SEO strategy to gain a competitive advantage. If you don’t use SEO as a marketing tool, you run the risk of losing potential customers to competitors.
Though SEO may appear to be overwhelming and time-consuming, it will all be worth it once you notice an increase in the number of users visiting your site. Even more so if those leads have resulted in sales.
The following are some tried and true practices that have assisted cannabis dispensaries in improving their search ranking performance:
Create Google My Business Profile – When you create a Google My Business profile, Google will automatically index your name, address, and phone number. Including detailed information in your GMB profile can also help you rank in the Google Local Pack, which includes a map of business locations as well as listings for three businesses relevant to a specific search. When you appear in the Google Local Pack, you win because your website will receive more traffic than your competitors’.
On-Page SEO – The homepage is the most important page on the website of a single-location dispensary. The location pages are the most important pages for multi-location dispensaries. You can make these pages SEO-friendly by using keywords and providing as much information to the users as possible. Optimizing your website’s cannabis product pages and images can also help you rank for keywords.
Website Architecture – Your website architecture and sitemap are critical components of local SEO. When Google crawls your sitemap in order to understand your website architecture, it must be able to determine what your website is about. The important thing is that your website makes logical sense in terms of hierarchy.
Content Creation – Customers search for thousands of queries on Google every day about cannabis because it encompasses such a broad range of products. “Best CBD products in (area)” and “best edibles near (area)” are two of the most popular searches. If you have blog articles on your website that can answer those queries, you may rank in Google for those keywords that people are searching for, driving traffic to your site. Google may also notice and consider your website to be an authoritative source of cannabis information, making your site more valuable than your competitors.
Provide Great User Experience – The user experience on a website is critical. If you run a cannabis dispensary with a wide range of products, you should make it simple for visitors to find what they’re looking for on your website. On a mobile device, your contact information should be visible and clickable, making it easier for users to contact you. You can also order online and choose between shipping or curbside pickup. Consider everything that would make a user’s experience on your website SUPER EASY, as a poor user experience can have a significant impact on your SEO efforts.
Working with a reputable SEO company that understands the cannabis industry is an excellent way to grow your company. We have a team of experienced, driven, and compassionate individuals who have worked closely with numerous dispensary owners at ePropel.
We have a tried-and-true SEO system that has helped many businesses succeed, and we are confident that it will help yours as well. Consider how we assisted 1922 Cannabis in expanding its operations.
If you want the same results for your business, contact us for a free coaching session.
Dispensary SEO is vital for any medical or recreational cannabis dispensary looking to thrive in today’s digital landscape. By optimizing your website and local listings for relevant keywords, you can reach more potential clients and active clients and earn higher search engine rankings. In turn, this can lead to increased (a HUGE boost) foot traffic and sales.
Effective cannabis search optimization will propel your cannabis company to the first page of search results, where thousands or (potentially) millions of potential customers will see it!
SEO for Dispensaries and Cannabis Businesses
ePropel offers the best SEO services for dispensaries and cannabis businesses.
ePropel Digital (Dispensary SEO experts) is a cannabis industry leader in providing top-tier SEO services. We offer a wide range of services that are designed to help dispensaries and other cannabis businesses like marijuana business to rank higher in search engines and attract more customers.
ePropel Digital (Dispensary SEO experts) has a team of SEO Specialists and experienced professionals who are knowledgeable about the cannabis industry and know how to optimize websites enhanced visibility in search engine. We offer a variety of services such as keyword research, on-page optimization, link building, and content marketing.
Our dispensary SEO services are affordable and our dispensary expert team is dedicated to helping our clients succeed. If you’re looking for an awesome dispensary SEO company that can help your dispensary or cannabis business grow, ePropel Digital (Dispensary SEO experts) is a great option.
If you want to learn more about ePropel Digital (Dispensary SEO experts) and our services, please browse our website or contact us today. Thanks for considering ePropel Digital (top Dispensary SEO experts) as your go-to choice fo your urgent dispensary and cannabis business SEO needs!
Things to keep in mind in order for your dispensary SEO in order to rank higher
When it comes to dispensary SEO, there are a few key things to keep in mind in order to ensure that your website is ranking high in search engine results pages (SERPs).
First and foremost, it’s important to have quality and substance-rich content on your website – both in terms of the Meta tags associated with each page as well as the actual body copy.
Additional steps, link building is also an important factor in dispensary SEO, as backlinks from high-quality websites can help to improve your website’s authority and thus its ranking position.
Finally, social media can also be a powerful tool for dispensary SEO, so make sure to create profiles on popular platforms like Facebook and Twitter and regularly post updates (including links back to your website).
By taking the time to invest in dispensary SEO, you can ensure that your business is visible to those who are searching for it online. In doing so, you’ll be better positioned to attract new customers and grow your business. You can help to ensure that your dispensary website is ranking prominently in search engine results pages – and thus driving more organic traffic from cannabis (and potential customers) to your business.
Dispensary SEO Services to Increase Website Traffic
Dispensary search engine optimization (SEO) is a simple digital marketing strategy that relies heavily on a healthy mix of highly authoritative content, on-page optimization, and planning a comprehensive back linking strategy using white hat search engine optimization practices.
Potential customers will be unable to find the dispensary through search engines such as Google and Bing if SEO is not implemented.
Due to the various limitations that the industry faces in paid search, SEO is a viable option for establishing a significant online presence.
- How do I get more customers to my dispensary?
There are a number of ways that you can get more customers to your dispensary. One way is to advertise in local newspapers or on community bulletin boards. You can also distribute flyers in high foot traffic areas. You can also hold special events or open house days where potential customers can come and learn more about your products and services. Choose a cannabis SEO firm that will create a comprehensive content marketing strategy to assist you in reaching your objectives. Make sure that you are reaching out to your target audience and making them aware of your dispensary.
- Can dispensaries advertise on social media?
Yes, dispensaries are able to advertise on social media platforms like Facebook, Instagram, and Twitter. However, there are some restrictions that those platforms have in place regarding cannabis-related type of business. For example, Facebook does not allow advertisements that promote the sale of cannabis products. Some dispensaries get around this by advertising their events or educational programs instead of their products.
- Can dispensaries advertise on Google?
Yes, dispensaries can advertise on Google. However, there are some restrictions in place regarding what types of ads can be run and where they can be placed. Additionally, dispensaries must be registered with the state in which they operate in order to run ads.
- What makes a successful dispensary?
There are several factors that contribute to the success of a dispensary. First and foremost, it is important to have a cannabis SEO experts that will help you along the process and working to optimize your website. Additionally, it is important to have a cannabis brand. This creates a positive first impression for customers and makes them want to come back. Finally, having a good selection of products is also key. Customers should be able to find what they are looking for, and if they can’t, the staff should be able to help them find something that meets their needs. By following these guidelines, dispensaries can create a welcoming environment that will keep customers coming back.
Contact Us Today For The Best Dispensary SEO Possible!
ePropel offers search engine optimization or SEO services for dispensaries and cannabis companies. We are a dedicated team that can help you improve your online visibility and attract more customers to your business. Our professional SEO team of experts will work with you to create a customized plan that fits your needs and budget. We will do cannabis search engine optimization to help improve your website.
We are advanced in marketing efforts and are familiar with all aspects of SEO for cannabis companies. We have years of experience with Google and other search engine algorithms, as well as the best dispensary digital marketing strategy to ensure our clients rank higher every time. Comprehensive SEO will push your site to the top of organic search results, helping it forge ahead.
Contact us today to learn more about our services and how we can help you grow your business!