In the constantly changing and increasingly competitive online landscape, organic search traffic is more important than ever for businesses of all sizes. This guide will help you understand what organic search traffic is, why it’s valuable, and how to improve your website’s ranking in search engine results pages (SERPs) to drive more of it. Let’s get started!
Organic Search Traffic and its Effect on SEO
We always hear about organic search traffic but what is it actually? How does it impact your SEO Strategies? Here we will go into the basics of using organic search traffic (and SEO!) to scale up your business.
What is Organic Search Traffic
Organic-search traffic is the traffic that comes to your website through a search engine, without you having to pay for it. This can come from either a paid ad or from someone finding your site organically through a search. The main benefit of organic search traffic is that it’s free – you don’t have to pay for it.
Learn how to improve your website’s organic search rankings with our expert tips and tools.
This form of traffic is valuable because it indicates that people are interested in your website and what you have to offer. It’s a highly targeted form of marketing, as people are actively searching for your product or service.
Improving your organic search traffic can be a challenge, but there are a few things you can do to make your website more visible in SERPs:
1. Use keywords throughout your website, including in your page titles, meta descriptions, and headings.
Your website should be packed with keyword-rich content, but too many keywords will actually hurt your ranking. Search engines penalize websites that stuff their content with keywords, so make sure to use them sparingly. Use them in your page titles, meta descriptions, and headings – but don’t go overboard. A few strategically-placed and competitive keywords will do the trick.
2. Optimize your website for mobile devices
In today’s world, it’s no longer enough to have a website that looks good on desktop computers. With the increasing popularity of mobile devices with the increasing growth of mobile users, it’s imperative that your site is optimized for them. Mobile optimization involves making sure your site can be easily accessed and used on smaller screens. This can be done by ensuring your design is responsive, using large font sizes and buttons, and simplifying your content. A mobile-friendly website is more likely to generate traffic to your store.
3. Build high-quality backlinks to your website
The more high-quality backlinks you have pointing to your website, the higher your site will rank in search engine results pages (SERPs). A backlink is simply a link from one website to another.
There are a number of ways to build high-quality backlinks, but some methods are more effective than others. Check out our blog on “Link building – getting links from other websites” to learn more about backlinking.
4. Make sure your website is fast and easy to use
No one likes a slow website! – and make sure it looks good on mobile devices. People are using their phones more and more to browse the web, so it’s important that your site looks good on a small screen. Also, make sure your content is easy to read and relevant to your target audience.
Most importantly, keep writing great content! Regularly publishing quality content will help you attract new visitors and keep them coming back. So keep at it, and your website will be successful in no time.
5. Publish high-quality, keyword-rich content on a regular basis.
At least once a week, and more if possible. This will not only help people find your site in the first place, but it will also give them a reason to keep coming back – which can eventually lead to conversions.
It’s important to make sure that your content is well-written and informative, as this is what will really draw people in and keep them coming back for more. In addition, be sure to include relevant keywords throughout your content, as this will help improve your site’s ranking in search engine results pages (SERPs).
If you’re not sure where to start, consider hiring a professional content writer or editor to get the ball rolling. Once you have some high-quality content on your site, you can start promoting it via social media, email marketing, and other channels.
By following these tips, you can improve your website’s ranking in SERPs and drive more organic search traffic to your site.
Do you want to learn more about how to improve your website’s organic search traffic? Contact us today to speak with a digital marketing expert.
How Do Organic Searches Increase Traffic?
Organic searches are the core of any good SEO strategy. By optimizing your website for relevant keywords and improving your overall search engine optimization, you can dramatically increase your website’s visibility and organic traffic. However, it’s important to remember that organic traffic is only one part of the equation; generating leads and sales from your website also requires a strong conversion strategy. Only by combining all three elements – SEO, conversion optimization, and lead generation – can you hope to achieve success with your online marketing efforts.
Learn what organic search traffic is and how you can increase your website’s visibility in search engines.
In order to increase traffic from organic searches, you need to make sure that your website is optimized for the right keywords. Targeting the wrong keywords will not only result in low traffic levels but can also lead to a high bounce rate (the percentage of visitors who leave your website after only viewing one page).
To ensure that you’re targeting the right keywords, conduct keyword research beforehand. Use tools like Google’s Keyword Planner or Moz’s Keyword Explorer to identify relevant keywords for your website. Once you’ve identified a few target keywords, add them to your website’s content in a way that is both natural and informative. For example, if you’re a landscaping company targeting the keyword “landscaping ideas”, you could include a blog post titled “10 Creative Landscaping Ideas for Your Yard”.
In addition to optimizing your website content for specific keywords, you also need to make sure that your website is well-organized and easy to navigate. A good navigation structure will help search engines index your pages and make it easier for users to find the information they’re looking for. It will also help reduce your website’s bounce rate, as the user will be able to easily find the content they’re looking for without getting frustrated and leaving your site.
Finally, don’t forget to promote your website through other channels as well. Social media, email marketing, and paid advertising campaign can all be used to generate traffic to your website. By diversifying your traffic sources, you’ll be less reliant on organic search results and more likely to achieve your overall marketing goals.
By following these tips, you can increase traffic from organic searches and improve your website’s overall performance. Just remember that SEO is a long-term strategy, so be patient and consistent with your efforts for the best results.
Checking Organic SEO Traffic in Google Analytics
One of the most important aspects of driving organic traffic to your website is understanding how that traffic is behaving once it arrives on your site. Google Analytics is a powerful analytics tool that can give you a lot of insights into how your organic traffic is performing.
There are a few different ways to check your organic traffic in Google Analytics. The first is by looking at the “All Traffic” report. This report will give you a general overview of all the traffic that is coming to your site, both organic and non-organic.
Discover the most important features of your site from within your very own Analytics dashboard.
If you want to get a more detailed look at your organic traffic, you can click on the “Organic Search” report. This report will show you all of the traffic that is coming from organic search engines, such as Google, Yahoo, and Bing.
Finally, you can also take a look at the “Search Engine Optimization” report. This report will show you how well your site is optimized for specific keywords. It will also show you how many people are searching for those keywords, and how many people are actually clicking on your site when they see it in the search results.
All of these reports can be very helpful in understanding how your organic traffic is performing. By taking a look at all of these reports, you can get a good idea of what keywords are driving traffic to your site, and what changes you need to make to your site in order to improve your organic traffic.
Organic and Direct Traffic Sources- What’s the difference?
Are you looking to increase the traffic to your website? If so, you may be wondering what the difference is between the organic and direct types of traffic sources. Here’s a look at the two types of traffic and how they can benefit your site.
Organic traffic comes from search engines. This is the traffic that you get when people use keywords to find your site. It is important to optimize your site for the right keywords so that you can get this type of traffic.
Direct traffic visitors are people who type your URL into their browser. This is the traffic that you get when people know your website address and type it directly into their browser.
Both organic and direct traffic can be beneficial to your website. However, organic traffic is usually the more beneficial of the two. This is because it is targeted traffic that is coming to your site because they are interested in what you have to offer, hence this could be a potential long-term source of traffic.
Direct traffic can also be beneficial, but it is not as targeted as organic traffic. This means that you may get some people who come to your site that are not really interested in what you have to offer. However, if you have a good website and you offer something that people are interested in, you can still get some direct traffic.
In general, organic traffic is the best way to increase traffic to your website. This is because it is targeted and it is coming from people who are already interested in what you have to offer. If you can get organic traffic, you will likely see a higher conversion rate than if you get direct traffic.
In the end, understanding direct traffic and organic traffic difference are important for the planning of SEO strategies of the business owner.
On a final Note:
In sum, organic search traffic is a powerful tool for businesses of all sizes. By understanding how it works and using SEO best practices, you can harness its potential to scale up your business. If you’re looking for help getting started with organic search traffic or want assistance improving your SEO strategy, ePropel would be happy to assist. Contact us today to learn more about our services!