Having a great website isn’t always enough; you also need traffic! Many people believe that all they need to do to ensure the success of their business is to build an awesome website with high-quality content.
Unleash digital potential and dominate the web!
However, this may not always work because many potential customers will go elsewhere if they can’t communicate and connect on some level through internet marketing efforts such as search engine optimization (SEO).
Why is “traffic” important in your business?
The single goal of all marketing efforts is to increase sales, and in order to do so online, your website must have traffic. This means that you should do whatever it takes to guide users or potential customers through the site, whether it’s acquiring qualified visitors who can convert into leads or purchases; otherwise, no conversions will be possible!
You’ve probably heard the adage, “You can’t buy happiness.” You can’t if your traffic doesn’t show up for work. There will be nothing to make them happy unless customers come through and make purchases in-store or online! As a small business owner who wants his or her company to be as successful as possible, it’s critical to figure out how to spend money in the best way possible so that we can be paid back with interest rates higher than what was originally given out.
Here are points that explain why you need your website traffic to grow big and fast!
- The traffic and conversion of a website are the foundations of online marketing – The relationship between traffic and conversion rates is a vital one for any business. You can’t convert your target market to customers unless you achieve both, so it’s critical to not only closely monitor these metrics but also understand how they interact as part of a larger strategy aimed at increasing revenue or reducing losses through increased conversions.
- Random masses vs. qualified traffic – According to Incapsula, bots accounted for 56 percent of all website traffic in 2014, with smaller websites accounting for up to 80 percent. If you want to improve conversion rates and have a significant impact on bottom line profits, you must increase your Quantitative Traffic by using an online marketing strategy that is consistent with the intent of the customer.
- Website traffic leads to sales – Those who understand how to attract qualified traffic and convert it into sales are the most successful online marketers. If you don’t increase your conversion rate, your ROI will be negative!
- Determine your ROI by striking a balance – Conversion rate optimization and traffic are inextricably linked. Understanding how the acquisition affects your ROI can help you assess the channels used to acquire visitors more effectively, leading to a better understanding of what works for everyone involved in an online marketing campaign – from those creating content all throughout their website’s pages or apps down to users who find new customers via search engines! The key to content marketing success is network diversification.
By focusing on relevance and implementing multichannel strategies, you can generate significant search volumes of traffic that convert into customers, resulting in a consistent long-term increase in profits!
Ways to Increase Web Traffic for Free!
You are not alone in your website traffic struggles. According to the Content Marketing Institute’s 2020 report, 63% of content professionals are struggling to locate content strategists.
When you’re creating new blog posts, publishing on social media, and preparing an email campaign, it’s difficult to glance back and evaluate what’s working. With so much misinformation available, it can be difficult to know how to approach the internet and increase visits to your website in a way that will produce results!
Free methods to increase web traffic!
The following tips can help you increase website traffic, leads, and ROI.
Great Content – Publish high-quality content on a regular basis. This could be blog posts, videos, podcasts, or anything else that appeals to your target audience. By publishing fresh content on a consistent basis, you’ll show search engines and potential customers that your business is reliable and up-to-date.
How to produce a blog article that engages your target audience?
Target Audience Engagement is also key!
- Learn about your target market to identify your buyer persona. Learn their job title, pain points, and more.
- SEO research involves discovering what potential clients are searching for online and creating content that addresses their concerns. Learn to optimize your site for search engines. This means making sure that your site’s content is relevant to the keywords people are searching for. You can do this by including the target keyword in your site’s title, meta tags, and content.
- Make an outline: Begin by addressing your audience’s issues and inquiries. Use unusual viewpoints or layouts to make your content stand out.
Publishing a well-written and optimized blog article on your site.
Promote your blog article on social media and via email newsletters. Your post will rank higher in search engines if more people read it.
Social Media
Platforms like Twitter website, Facebook, and LinkedIn offer great opportunities to connect with potential customers and promote your business. Make sure to post interesting content and engage with users regularly to get the most out of social media.Build an email list
Your current readers and customers can help promote your website. When you publish a new blog or content offer, promote it to your followers/subscribers. On content-heavy websites, repeat readers help with traffic, conversions, and lead generation.
To begin, create or enlarge an email list. Here are some ideas:
- Content offers: Publish content that requires visitors to provide an email address. Include content offering CTAs on your website.
- Newsletter sign-up: forms should be simply accessible from the homepage to the about page. If a visitor like your website, they may sign up for a newsletter.
- Social media: Promoting your email newsletter on social media is a terrific strategy to gain new subscribers.
Tip: Use HubSpot’s free forms tool to effortlessly add a form to your site.
- On-Page SEO
It can boost your website’s search engine rankings and increase traffic. On-page SEO factors include the title, header, meta description, picture alt-text, and URL (plus more). Being found via search engines helps increase the percentage of visitors.
- Backlink Exchanges
High-quality backlinks can help a website gain more visitors in two ways: ranking and referral traffic. However, backlinks are an essential ranking feature for all major search engines. Getting high-quality backlinks from relevant websites will help you boost your SERP rankings and generate organic search traffic. Backlinks can also drive a lot of referral traffic. So what if you’re mentioned on a popular news website? A mention (and link) in an article that already ranks well for high search volume keywords can result in referral traffic.
- SEO Tools
To increase website traffic, you must be an SEO student. Learning SEO tools like Google Analytics, Ahrefs, and Google Search Console will help you build a traffic plan for your website. These tools will help you get valuable insights into the performance of your website. These tools will help you understand and analyze your site’s performance. These also help you come up with ideas for content that can create a lot of traffic.
Businesses can expect to see an increase in website traffic over time if they follow these tips. While many of the tactics provide immediate results, they may also require more patience and effort than you’d like, which is why, before giving up on any method or strategy, we should try out different approaches until something sticks!
With the right content marketing strategy, your company can grow at an exponential rate. ePropel has tried-and-true SEO strategies and SEO Tools for getting you to the top of Google and increasing your ROI.
Tools to check Website Traffic
Are you curious about how your website is performing? Maybe you want to know who your top competitors are. Check out these tools to help you assess and improve your website traffic and online presence. Whether you’re a business owner just starting out or you’ve been at it for a while, these tools will help you get a better idea of how things are going and where you can make improvements.
Taking your website to the next level with online tools!
Google Analytics
Now is the moment to set up Google Analytics on your website. With Google Analytics, you can see the complete picture of your website’s performance like how visitors find your site, what they do when they’re there, and where they came from.
Ahrefs
Netflix, Uber, and Facebook rely on Ahrefs, one of the most widely used SEO tools. It shows you the competitor’s website traffic and why they rank so high. Every day, Ahrefs crawls and indexes over 6 billion web pages. It’s a lot of data, but it’s actionable to help you outrank the competition, gain more traffic and plan out your content strategy as well. The user interface is simple and intuitive. You just need to enter the website’s URL in the search area to retrieve all available information.
Google Search Console
A free service provided by Google that allows you to track your keywords and search rankings. This gives you insight into how well your page is ranking for specific terms. If you notice that one keyword isn’t showing up as much. It also allows you to see how your website is performing in Google search results and provides data about your website’s click-through rate, impressions, and average position in search results. The tool also includes a handy “Fetch as Google” feature that allows you to quickly submit new or updated pages to Google for indexing. Google Search Console is an excellent way to track your website’s SEO performance and make sure your site is appearing in search results as it should be.
Conclusion
As you can see, there are many things that you can do in order to increase your website’s traffic exponentially. While some of these may be more difficult than others, they are all achievable with a little effort and the right tools. If you need help implementing any of these strategies, our team at ePropel is here to assist you. We have years of experience helping businesses just like yours achieve success online. Give us a call today and let us show you what we can do!