Wondering if SEO is still a thing? It’s not just a thing, it’s the most important thing when it comes to growing your eCommerce business. You need customers to be able to find you and our team of experts can help make that happen. We want to see you succeed and our years of experience will help us get you there. We know what works and we will put all our knowledge into making sure your website climbs to the top of the search engines. You won’t regret choosing ePropel for your SEO needs.
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SEO Trends for 2022
As we move further into the 21st century, it’s important to stay up to date with the latest SEO trends. Unfortunately, many business owners are uncertain of what the future holds for search engine optimization. Below are some of the Biggest SEO trends for 2022. So, if you’re looking to dominate your competition in the near future, make sure to read on!
1. Positive User experience will continue to be a top priority for Google. This means that websites will need to focus on providing a great internet user experience if they want to increase search rankings on the search engine results pages. Some ways to improve your website’s user experience include optimizing your site for mobile devices, using engaging relevant, and quality content, and making sure your site loads quickly.
2. Voice search will become even more popular. With the rise of virtual voice assistants such as Alexa and Siri, it’s no surprise that mobile voice search is on the rise. In fact, it’s estimated that by 2022, 50% of all searches will be conducted via voice. This means that businesses need to optimize their website for voice search if they want to be found online. Some tips for optimizing your site for voice search include using natural language, creating long-tail keywords, and including structured data on your website.
3. Visual search will also become more popular. With the rise of platforms like Pinterest and Instagram, it’s no surprise that visual search is becoming more popular. In fact, it’s estimated that by 2022, visual searches will make up to 30% of all searches. This means that businesses need to optimize their website for visual search if they want to be found online. Some tips for optimizing your site for visual search include using high-quality images, using descriptive alt text, and creating infographics.
4. Local search will continue to be important. With the rise of mobile devices, it’s no surprise that people are using them to search for local businesses. In fact, it’s estimated that by 2022, 60% of all searches will be local searches. This means that businesses need to optimize their website for local search if they want to be found online. Some tips for optimizing your site for local search include using local keywords, claiming your Google My Business listing, and creating citations.
5. Social media will become even more important for SEO. With the rise of platforms like Facebook, Twitter, and Instagram, it’s no surprise that social media is playing a larger role in SEO. In fact, it’s estimated that by 2022, social media will account for 10% of all website traffic. This means that businesses need to optimize their website for social media if they want to be found online. Some tips for optimizing your site for social media include creating shareable content, using social media plugins, and adding social media buttons to your website.
6. Artificial intelligence will become more important for SEO. With the rise of artificial intelligence, it’s no surprise that it’s starting to play a role in SEO. In fact, it’s estimated that by 2022, artificial intelligence will be used to help personalize search results. This means that businesses need to optimize their website for artificial intelligence if they want to be found online. Some tips for optimizing your site for artificial intelligence include using schema markup, creating rich snippets, and using AMP pages.
7. Mobile-first indexing will become the norm. With the rise of mobile devices, it’s no surprise that Google is starting to index websites based on their mobile version first. In fact, it’s estimated that by 2022, mobile-first indexing will be used for all websites. This means that businesses need to optimize their website for mobile devices if they want to be found online. Some tips for optimizing your site for mobile devices include using responsive design, using a mobile-friendly theme, and creating AMP pages.
8. The importance of backlinks will continue to decrease. With the rise of artificial intelligence, it’s no surprise that the importance of backlinks is starting to decrease. In fact, it’s estimated that by 2022, backlinks will only account for 10% of all website traffic. This means that businesses need to focus on other SEO factors if they want to be found online. Some tips for optimizing your website without backlinks include using rich snippets, creating infographics, and using AMP pages.
9. The importance of keywords will continue to decrease. With the rise of artificial intelligence, it’s no surprise that the importance of keywords is starting to decrease. In fact, it’s estimated that by 2022, keywords will only account for 5% of all searches. This means that businesses need to focus on other SEO factors if they want to be found online. Some tips for optimizing your website without keywords include using rich snippets, creating infographics, and using AMP pages.
10. The future of SEO is ever-changing. As the world of SEO evolves, so do the best practices for ranking in search engines. This means that businesses need to stay up-to-date on the latest trends if they want to be found online. Some tips for staying up-to-date with SEO include following industry news sources, attending conferences, and taking courses.
The SEO Industry is ever-changing, and in order to stay ahead of the curve, you need to be adaptable and willing to change with it. ePropel Digital is dedicated to helping our clients stay ahead of these changes so they can continue scaling their businesses. If you’re looking for help adapting to the latest trends in SEO, or just want someone who can handle your entire SEO marketing strategy for you, get in touch with us today. Our SEO Team would be happy to help!
What is SEO Content Strategy
The future of marketing is in the hands and eyes of Google. As competition for sales continues to increase, so too do your chances at rankings by providing them with high-quality content that will be seen as attractive or helpful data points (SEO). But how do you go about creating such valuable material? Let’s take a look!
1) The first step towards an effective SEO strategy should always start from within: what kind of information do I have available on my site right now?” In this case, we’re looking not only at web pages but also blog posts and other types of written media such as product descriptions – all potential sources.
2) Always keep an eye on your competition. What are they doing that’s working? How can you do it better? There’s no sense in reinventing the wheel when you can learn from those who have come before you.
3) Keep your content updated and relevant. Google loves fresh and informative content, and so do users. If you can provide them with what they’re looking for, they’re more likely to keep coming back. Content quality is always a critical factor in ranking success.
4) Make sure your website is easy to navigate and user-friendly. No one wants to struggle to find what they’re looking for.
5) Pay attention to your title tags and meta descriptions. These are what show up in online search results, so make sure they’re accurate and appealing.
Heads up! – This is the best time to start creating video content. Research shows that websites with video content rank better in Google’s SERPS.
By following these simple tips, you can start to lay the foundation for a strong SEO strategy that will help you dominate the competition. Google is the key to success in the modern marketing landscape, so make sure you’re doing everything you can to stay ahead of the curve by utilizing marketing campaigns like display advertising, email marketing, video marketing, and social media marketing.
If you need help getting started, or if you want to take your SEO game to the next level, contact ePropel today. We’re experts in all things digital marketing, and we’re here to help you succeed.
What is Mobile SEO?
Mobile SEO is the practice of optimizing a website for mobile devices. Mobile SEOs work to improve the online visibility and ranking of a website in mobile search engine results pages (SERPs), with the ultimate goal of driving more traffic to the site. Mobile SEOs use a variety of techniques to improve a site’s mobile-friendliness, including responsive design, optimizing mobile-specific content, and improving the site’s overall speed and performance.
While the goals of mobile SEO are similar to those of traditional SEO, the techniques used to achieve them are often different. For example, due to the smaller screen size of mobile devices, it’s important to ensure that your site’s content is concise and easy to read. Additionally, mobile users are more likely to be using slower data connections than desktop users, so it’s important to optimize your site for speed and performance.
If you’re looking to improve your website’s mobile SEO, there are a few key things you can do. First, make sure that your site is responsive, meaning that it will adjust to fit the screen size of any mobile device. Second, optimize your content for mobile devices, making sure that it is concise and easy to read. Finally, improve your site’s speed and performance, so that mobile users can access your content quickly and easily. By following these tips, you can ensure that your site is visible and accessible to mobile users and that you’re driving more traffic to your site.
How to do Voice Search Optimization
When doing voice search optimization, there are a few things to keep in mind. First, optimize for natural language. This means using long-tail keywords and questions that people would actually ask out loud. Second, make sure your site is mobile-friendly and easy to navigate. This will help ensure that users can find what they’re looking for quickly and easily. Finally, ensure that your content is easy to read out loud. This means using short sentences and simple language. By following these tips, you can help ensure that your site is optimized for voice search.
As we move into the future, it is important to stay ahead of the curve in order to be successful in SEO. ePropel has identified the latest trends that will shape the industry and we are committed to staying up-to-date with the latest business strategies. If you are looking for help scaling your eCommerce business, get in touch with us today. We would be happy to assist you in reaching your digital marketing business goals.