Babatola Ajayi brings over a decade of hands-on SEO experience to ePropel Digital, where he leads search strategy and client account management across the agency’s portfolio.

Over the course of his career, Babatola has built and executed SEO systems for local businesses, eCommerce brands, and regulated industries — consistently delivering top rankings, qualified organic traffic, and measurable revenue growth for clients in competitive markets.

His industry experience spans cannabis, flower delivery, kids eCommerce, auto repair and detailing, criminal and personal injury law, home renovations, plumbing, HVAC, contracting, dentistry, Invisalign, and medical spas — among others. This breadth gives him a rare ability to develop strategies that are specific to each market rather than templated.

At ePropel, Babatola oversees client relationships and SEO execution from technical foundations through to content and authority building. Many of the clients under his management have achieved dominant search visibility in their local markets, including multiple top-two rankings on Google in highly competitive cities.

His approach is straightforward: understand the business, identify the highest-value search opportunities, and build systems that produce consistent, long-term results.