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Common Mistakes We Do in SEO Writing

SEO writing is an important part of any eCommerce business. If you’re not sure what common SEO writing mistakes to avoid, you could be missing out on valuable traffic and sales. This blog post will outline some of SEO writers’ most common mistakes and provide tips on avoiding them. Stay ahead of your competition and make sure your website ranks high on search engine results pages!

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Here are a few common yet biggest SEO mistakes that you’ll want to avoid if you want your content to rank well in search engines.

1. Not Optimizing Keywords

One of the most common mistakes made by SEO writers is failing to optimize their keywords. If you do not include relevant keywords in your content, you’re missing out on an opportunity to rank higher on search engine results pages. Make sure to do your research and target keywords that are relevant to your product or service.

2. Not Using Alt Text

Another common mistake is forgetting to use alt text. When writing SEO-friendly content, be sure to include keywords in your alt text. This will help search engines understand your images and result in higher rankings.

3. Not Optimizing Meta Title Tags and Meta Descriptions

Another common oversight is failing to optimize title tags and meta descriptions. These are important elements of your website that help search engines understand what your page is about. Make sure to include relevant keywords and a call to action in your title tags and meta descriptions.

4. Not Using Internal Links

Internal links are an important part of any SEO strategy. By linking to other pages on your website, you’re helping search engines understand the structure of your site and improve your chances of ranking higher.

5. Not Promoting Your Content

Finally, don’t forget to promote your content once it’s published. Share it on social media, send it out in newsletters, and reach out to influencers in your industry. The more people who see your content, the more likely it will do great at SEO rankings on search engine results pages. Social media is a powerful tool that can help you promote your content and improve your SEO. Make sure to share your content on social media sites like Twitter, Facebook, and Google+.

6. Not tracking your SEO progress

If you’re not tracking your SEO progress, you won’t be able to tell if your efforts are paying off. Use Google Analytics or another analytics tool to track your website’s traffic and search engine rankings.

7. Not staying up-to-date with SEO changes

SEO is an ever-changing field, so it’s important to stay up-to-date with the latest changes. Subscribe to an SEO blog or newsletter to stay informed about the latest news and tips.

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8. Not optimizing for local search

Local search is important if your business serves a specific city or region. Most search engines, including Google, handle local keywords differently. In page titles and meta descriptions, use region-specific keywords. Include an address and local phone number in the header or footer of your pages to appear in local results.

9. Internal Link not used for Anchor Text

Have you seen “click here,” “this post,” and other generic links on websites?

SEO-wise, it’s useless. Using a call to action as a link may increase clicks, but it prevents you from customizing your anchor text; an SEO must. For example, make the anchor text “eCommerce website design services” when linking to your e-commerce services page in a blog post. If you must have a CTA, include keywords in the link “Click here to learn about our eCommerce services.”

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10. Poor Quality Content

If you’re looking to create high-quality content, it’s important to make sure that it’s unique and relevant, and if possible, you may target long-tail keywords to include in your piece of content. Using article spinners may help with this, but ultimately you want people to trust your awesome content and act on it. So hiring writers for original content, and paying them well, is key to ensuring your website’s success. Remember, valuable content will be your ticket to increasing traffic and conversions. 

11. Not optimizing for mobile

With more people than ever using mobile devices to access the internet, optimizing your website for these mobile users is essential. If your site isn’t mobile-friendly, you’re likely to lose a significant number of potential customers. Make sure your site can be easily accessed and navigated on all types of devices, including smartphones and tablets.

12. Duplicate content

If you have multiple pages on your website with identical or similar content, you could be penalized by search engines. Make sure your content is unique and relevant to each page on your site. Copying and pasting content from other sources is a surefire way to get yourself into trouble.

13. Relying on black hat SEO tactics

There are a number of unethical SEO practices that could get you into hot water with search engines. These include buying links, participating in link farms, and using keyword stuffing. Avoid these tactics at all costs, as they could result in your site being banned from the search results.

Avoid these common SEO writing mistakes, and you’ll be on your way to higher rankings and more traffic. Remember that a minor SEO mistake could mean a bunch of dollars for your digital marketing strategy. For more tips on how to improve your website’s search engine optimization (SEO), get in touch with ePropel to help you maximize your online business potential!

What are Black Hat SEO Techniques?

Black hat SEO techniques are those that are used to get a website to rank higher in search engine results pages (SERPs), even if it means breaking the rules or violating guidelines.

Some common black hat SEO techniques include keyword stuffing, cloaking, and doorway pages. These techniques might help a website rank temporarily, but they can ultimately lead to that website being banned from the search engine altogether.

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  • Keyword Stuffing

    A Black hat SEO technique in which a web page is loaded with high traffic keywords or numbers in an attempt to manipulate a site’s search engine rankings or fool users. This tactic is also known as “keyword packing” and can result in a penalty from search engines plus alienating your target audience. 

  • Cloaking

    It is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a search engine visits a site, it sees the cloaked content; when humans visit the same site, they see different, usually “richer” content. 

  • Doorway Pages

    Doorway pages are web pages that are designed to rank highly for specific search queries in search engines. They are typically used to target multiple keyword phrases, and they are often optimized for different search engines.

In contrast, white hat SEO techniques are those that are used under the guidelines set forth by search engines. These techniques help improve the quality of a website and make it more user-friendly, ultimately leading to higher rankings in SERPs.

If you’re interested in using SEO to improve your website’s visibility and traffic, be sure to focus on white hat techniques. Using black hat techniques might get you short-term results, but it’s not worth the risk of being banned from search engines altogether.

SEO Mistakes for Titles and Meta Descriptions

When trying to optimize your website for search engines, it’s important to avoid making common mistakes with your titles and meta descriptions. Here are some of the most common SEO mistakes that people make:

1. Not including keywords in your title tags

Your title tags are one of the most important places to include keywords for your website. If you don’t include keywords in your title tags, you’re missing out on a valuable opportunity to rank higher in search engine results pages (SERPs). Make sure to use precise keyword phrases that will interest your target customers. 

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2. Using the same keyword multiple times in your title tag

Repeating keywords in your title tag is unnecessary and can actually hurt your SEO efforts. Search engines will penalize you for keyword stuffing, so it’s best to avoid this practice altogether.

3. Not including keywords in your meta descriptions

Like title tags, meta descriptions are also important to include keywords for your website. If you don’t include keywords in your meta descriptions, you’re missing out on another opportunity to rank higher in SERPs.

4. Stuffing keywords into your meta descriptions

Like title tags, stuffing keywords into your meta descriptions are unnecessary and can hurt your SEO. Avoid keyword stuffing by using keywords sparingly in your meta descriptions.

5. Not writing unique titles and meta descriptions for each page

Each page on your website should have its own unique title tag and meta description. If you use the same title tag and meta description across multiple pages, you’re not making the most of your SEO efforts.

6. Not including call-to-actions (CTAs) in your titles and meta descriptions

Your titles and meta descriptions are prime real estate for including CTAs. If you’re not including CTAs in your titles and meta descriptions, you’re missing out on an opportunity to convert visitors into leads or customers.

7. Not optimizing your images for SEO

Images are an important part of any website, but they can also help with your SEO efforts. Make sure to optimize your images by including keywords in their file names and alt tags.

You can improve your website’s search engine optimization and rank higher in SERPs by avoiding these biggest mistakes in SEO writing. ePropel can help you achieve that! Our team of SEO specialists will make sure to get your website ranking up in no time! Call us right now, and let us start on your journey to success! 

SEO Strategies that are Bound to Fail

How to keep track of your SEO Progress

There are a number of ways to keep track of your SEO progress. Here are some tips:

1. Use Google Analytics

Google Analytics is a free tool that can be used to track your website traffic and performance. Simply create an account and add your website. Once you have done this, you will be able to see detailed reports of your website’s traffic and performance.

2. Use SERPWoo

SERPWoo is a paid tool that tracks your website’s ranking in Google’s search results. Simply enter your website’s URL, and SERPWoo will show you where your website ranks for various keywords.

3. Use Moz Pro

Moz Pro is a paid tool that offers a number of features to help you track your SEO progress. Moz Pro includes rank tracking, link analysis, and keyword research tools.

4. Use Google Search Console

Search Console is a free tool offered by Google that allows you to view detailed reports about your website’s search traffic and performance. Simply add your website to Search Console, and you will be able to see how your website is performing in Google’s search results.

5. Use Ahrefs

Ahrefs is a paid tool that offers a number of features to help you track your SEO progress. Ahrefs includes rank tracking, link analysis, and keyword research tools.

From the tips above, you can see that there are several ways to keep track of your SEO progress. These tools can help you get detailed reports about your website’s traffic and performance and can help you track your website’s ranking in Google’s search results.

Do you need help tracking your website’s performance? Get in touch with ePropel right now, and we will help you track your website’s SEO progress! 

In a nutshell 

SEO writing is an important part of any eCommerce business. If you’re not sure what common SEO writing mistakes to avoid, you could be missing out on valuable traffic and sales. In this blog post, we’ve outlined some of the most common mistakes made by SEO writers and provided tips on how to avoid them. Stay ahead of your competition and make sure your website ranking in search engines is high in results pages! 

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