Many dispensary owners don’t have enough time to devote to their Google My Business page, which falls by the wayside. A poorly optimized Google My Business page can be detrimental to your company. You may miss out on potential customers looking for you online. Creating a Google My Business page is the first step to regional and local search success, so weed dispensaries must optimize their GMB to be found by people looking to buy weed. A cannabis dispensary’s GMB page is the best online marketing tool, especially for local exposure.
Create a winning GMB page to boost search rankings.
Cannabis retail stores and local weed delivery or mail-order marijuana dispensaries must use Local SEO marketing for dispensaries, making the Google Search (local) feature and a GMB page crucial for new and established cannabis companies.
ePropel will help you set up your dispensary’s My Business Page as part of our search engine optimization services for your cannabis business. We have a team of SEO experts who use GMB in using a location-based approach for marketing to our cannabis clients. We always make it easy for our clients, and managing only takes a few minutes.
Dispensary Marketing – How to Optimize Google My Business Page
Google My Business is a great way to establish your business and reputation online. It’s also the perfect tool for dispensaries, especially if they want to boost their online presence and let their customers find them through local search results!
Did you know that your business profile appears when people search for businesses like yours on google search and maps?
Establish a goof reputation online with an optimized GMB page.
Google my business can help you create an attractive website that will show off all of the best aspects about yourself in one place while giving visitors everything needed when visiting from afar – like directions or hours open today (and tomorrow!). You just need basic knowledge of how web design works plus some time management skills, so we’ve put together this article with step-by click by steps below:
1. Log into your Google My Business account (or create one if you don’t have one already).
2. Click on the “Add new listing” button from the dashboard.
3. Enter your business name, address, and phone number in the appropriate fields – be sure to include any relevant suite or unit numbers!
4. Choose the appropriate business category from the drop-down menu. If you’re unsure, look at some other businesses in your area to get an idea of what type they might be under.
5. Enter a brief description of your business – this is your chance to sell yourself, so make it count!
6. Choose whether you want customers to be able to book appointments or place orders through your listing.
7. Upload some high-quality photos of your business, products, and team members. Google My Business allows up to 10 photos to be added per listing.
8. Enter your website URL in the appropriate field. If you don’t have a website, that’s okay – you can still list your business on Google My Business without one.
9. Click “Finish,” and your listing will be live!
Factors for Ranking pages in Local SERPs
Many factors contribute to ranking pages in local SERPs. Here are some key factors:
1. Relevance: Pages must be relevant to the searcher’s query to rank well. This means that the content on the page must be closely related to the keywords being searched.
2. Location: Pages physically located near the searcher will tend to rank higher than pages further away. This is because searchers typically prefer local results.
3. Authority: Pages from high-quality, authoritative websites will tend to rank higher than other pages. This is because these websites are seen as more trustworthy and credible sources of information.
Identify factors that help to rank pages in local SERPs.
4. Links: Pages that have more links from other websites will tend to rank higher than pages with fewer links. This is because links are seen as a vote of confidence from other websites, and they help improve a page’s visibility.
5. Reviews: Pages with positive reviews will rank higher than pages with negative reviews. This is because reviews are seen as an indicator of quality, and they can help improve a page’s click-through rate.
These are just some factors that can contribute to ranking pages in local SERPs. Optimizing your website for these factors can improve your chances of ranking higher in search results.
Tips to Optimize Your Google My Business Page for Maximum Impact
1. Keep your business hours up to date and accurate. Customers can see your hours on your listing; if they’re inaccurate, they could reflect poorly on your business.
2. Respond to customer reviews, both positive and negative. This shows that you’re paying attention to what people say about your business and that you care about your customers’ experiences.
3. Add new photos regularly. This keeps your listing looking fresh and helps potential customers better understand what your business is all about.
4. Use relevant keywords in your business description. This will help your listing appear in relevant searches, making it more likely that potential customers will find you.
5. Keep your listing updated with any changes to your business, such as a new address or phone number. This ensures that customers will always be able to reach you and avoids confusion.
Following these steps, you can create a great-looking Google My Business listing that will help attract new customers and grow your business!
How to Validate Your Google My Business Page
If you have a local business, it’s essential to ensure your Google My Business pages are set up and verified. Here we’ll show you how to do that and explain the benefits of having a verified page. Stay tuned for more tips on how to market your business online!
To validate your Google My Business page, you will need to follow these simple steps:
1. Go to https://www.google.com/business/ and sign in with your Google account.
2. Click on the business listing that you would like to verify.
3. Click on the “Verify now” button in the “Business information” section.
4. You will choose how you want to receive your verification code: by phone or mail.
5. Choose the method that you prefer and follow the instructions.
6. Once you have received your verification code, enter it in the space provided and click “Verify.”
Your Google My Business page is now verified!
Verifying your business also allows you to take full advantage of the features and benefits of having a Google My Business listing, such as responding to cannabis customer reviews and getting insights about how customers find and interact with your business online.
Google will send a verification code by mail or phone to verify your business. Once you’ve received the code, you can enter it on your Google My Business page to complete the verification process.
If you’re having trouble verifying your business, there are a few things you can try:
-Make sure you’re using the latest version of the Google My Business app
-Check that the code you received matches the type of business you’re trying to verify (for example, if you’re trying to verify a cannabis dispensary, make sure the code says “DISPENSARY” at the top)
-If you’re trying to verify by phone, make sure you’re calling from the phone number listed on your business listing
-If you’re trying to verify by mail, check that the postcard was sent to the address listed on your business listing
You can contact Google My Business support for help if you’re still having trouble.
Once you’ve verified your business, you can start taking advantage of all the features and benefits of having a listing on Google Maps and Search. These include responding to customer reviews, getting insights about how customers find and interact with your business online, and more.
If you haven’t already, claiming your Google My Business listing is a significant first step in marketing your business online. For more tips on selling your business online, stay tuned for future posts!
How to Publish Your Dispensary’s Google My Business Page
If you’ve claimed your Google My Business (GMB) page, congratulations! You’re on your way to getting found online and boosting your dispensary’s visibility. But what’s next? How do you publish your GMB page so that customers can find you?
Steps in publishing a GMB page for a dispensary business.
Here are the steps you need to take to get your dispensary’s GMB page published and live on Google:
1. Verify your business
Before publishing your GMB page, you need to verify that you are the owner or manager of the dispensary. Google will send a verification code to your business’s phone number or email address. Once you receive the code, enter it into your GMB listing to verify your business.
2. Optimize your GMB page
Now that your GMB page is verified optimizing it for customers is time. Ensure all your business page details are up-to-date and accurate, including your hours, contact information, website, and photos. Add as much detail as possible to help customers learn more about your dispensary. For example, describe your location and how to buy your cannabis products.
3. Get reviews
One of the best ways to improve your GMB page is by getting positive customer business reviews. Encourage satisfied customers to leave a review on your GMB page. Respond to all reviews, both positive and negative, to show that you’re active and engaged with your customers. The more you have thoughts and customer engagement, the more it will result in better online visibility and reputation.
4. Monitor your page
Once your GMB page is published, it’s essential to monitor it regularly. Check for inaccurate information and ensure that your hours and contact information are up-to-date. Respond to any new reviews that come in. Keeping your GMB page active will ensure that customers can always find the latest information about your dispensary.
Publishing your GMB page is an essential step in promoting your dispensary online. By taking the time to verify and optimize your page, you can help ensure that customers can find you when they’re searching for dispensaries in their area.
Some Essential Ways to Optimize your Google My Business Profile:
As a small business, it is essential to have an optimized Google My Business (GMB) profile. Not only will this help potential customers find you more quickly, but it can also improve your chances of ranking higher in local search results.
The Basics of GMB Profile Optimization.
Here are some essential tips for optimizing your GMB profile:
1. Make sure your business name, address, and phone number are accurate and up-to-date
2. Include a description of your business
3. Add photos and videos to showcase what your business is all about
4. Encourage customers to leave reviews
5. Respond to both positive and negative reviews promptly
6. Make use of GMB’s Posts feature to share timely and relevant information about your business
7. Keep your business hours accurate and up-to-date
8. Ensure your website is linked to your GMB profile
9. Use relevant keywords in your GMB listing
By following these tips, you can help potential customers find your business more efficiently and improve your chances of ranking higher in local search results. Get in touch with the premier digital marketing agency, ePropel! We have full of dispensary SEO Marketing experience for our cannabis business owners who are now scaling up their business! You could be one of them too!
On a final note
If you are a dispensary owner who doesn’t have enough time to devote to your Google My Business page, it may fall by the wayside. This can be detrimental to your company as you may miss out on potential customers looking for you online.
Creating and optimizing your GMB page is the first step to regional and local search success. ePropel can help you with this – we are cannabis SEO and GMB optimization experts. Contact us today so that we can get started on creating or optimizing your Google My Business page!