Do you own a website but don’t have a presence online? ePropel can help you in establishing an online presence for your business. We specialize in SEO and digital marketing services that will help you improve your search engine ranking.
Let the world know about your business!! #onlinepresence!
More people will find your website as a result of higher rankings, which means more business for you. Let us use our expertise to help you get the most out of your website.
To learn more about our digital marketing and SEO services, contact us today!
How to Build a Website Presence for Your Online Business
Be ahead of the competition! Learn the tricks of the trade!
Here are the steps to creating an online presence for your website.
Make it a goal to have your business impossible to ignore online. Here are some tips that are worth exploring when building your presence online.
- Try to build an email list. There are several ways to do this, and one of the ways would be to create a gated content website that users must sign up for to receive. Additionally, you could use a call-to-action (CTA) on your site and social media pages to promote the email newsletter to collect leads’ emails and show those who have subscribed are interested or invested enough in what it has offered.
- Developing (and mastering!) your presence on social media.
Social media has become an essential tool for reaching your intended audience on whatever platforms they prefer. Three billion people worldwide are now using social networks, which means there’s no shortage of potential customers!
- Learn and Master SEO. Search engine optimization (SEO) is an essential skill that will help to build your online presence. Design & algo change every day, which means you should revisit and update the information on this site for optimal results.
Heads up: Search engine optimization (SEO) is a process that improves your brand’s recognition and online presence by increasing website traffic. This strategy increases the likelihood that potential customers will find your website when they search for terms related to your brand. Understanding SEO can also help you rank higher in search engine results pages (SERPs).
- Build a website. How can you expect to be successful without a website? Not only does it give the public access to information on your company, but it also lets potential customers know what you offer. When you’re ready to start your website, register a domain name and purchase hosting where it can be installed. If this interests you, consider WordPress as their free blog site that comes with plenty of features for beginners or those on tight budgets!
- Make relevant content. The best way to start building your business is by writing content that talks about what you do. If it’s not something anyone can write, hire someone who will know-how, and they’ll be able to use their skills in ways others may not think of on their own. One way to build an online presence for your business is to develop “pillar content” for each broader concept, and then create supporting content with specific long-tail keywords to flesh out each sub-topic or aspect. This way, when any piece of content in the cluster performs well, the entire cluster benefits.
- Core Web Directories. Directories web directories not only help improve your organic search results but are also critical for local searches. Some great places to get your business listed include Google, Bing, Yelp, and Apple Maps. In addition to the primary benefits that these directories provide (such as reviews and business information), they also offer backlinks to your website, which can help you stand out from the competition.
- Connect with Other Businesses. Developing relationships with others in your industry is another way to improve your online presence. Make connections by sharing common hobbies, passions, and interests. Request that relevant bloggers and podcasters in your industry feature your company. You can connect with potential customers through podcasts or do guest posting or do a guest blog for their website. Although you also need to be strategic when requesting to guest post, this move will help in building relationships with others and will push your brand to appear in more places online.
- Make use of online advertising. Your company can also increase its online visibility by using online advertising or paid search marketing. When your ad appears at the top of search results, it drives traffic to your website, raises awareness of your company’s brand, and increases visibility and stronger presence Google is a popular search engine (among others like Yahoo! and Bing) that can provide massive exposure for your brand.
- Use and analyze your results. The first step to growing your business is analyzing the results of each strategy. I would suggest testing various metrics so you can learn what works best for generating leads and expanding online presence, like SEO or email list-building strategies that take time but offer long-term success in their fields.
There are a lot of ways that you can build your online brand. Some will work for you, and some may not. What is important is consistency and patience. Whatever you do, make sure to keep at it! Those who have been successful in this space tend to be those who stick with what they know works best for them and their customers. If you need assistance in figuring out how to get started or improve your digital presence, reach out to us ePropel, and we will be happy to help you.
What Exactly is a Digital Presence?
So you’re thinking about scaling your business – how do you know what’s involved? A lot of it comes down to your digital presence. What is that, exactly? And how can you make sure it’s ready for the next level? We’ll break it all down for you in this post. Keep reading!
Its all about Digital Presence!
Your digital presence is everything that represents your business online. This includes your website, social media, blog, and any online channels that you use to promote your company or engage with customers. It’s important to have a strong digital presence so you can reach more target customers, build trust and credibility, and scale your business.
Here are some tips for making sure your digital presence is ready for scaling:
1. Make sure your website is up to date and looking its best.
Your website is often the first impression potential customers will have of your business, so you want to make sure it’s putting your best foot forward. This means having a modern design, clear, informative, valuable content, and easy navigation. If your website is outdated or difficult to use, it will reflect poorly on your business and could turn customers away.
2. Keep your social media channel active and engaging.
Social media is a great way to connect with potential and existing customers, so it’s important to keep your channels updated regularly. Social media presence is important so make sure to post interesting and relevant and branded content, respond to comments and questions promptly, and run social media campaigns or promotions from time to time. If your social media platforms are inactive or un engaging, it will give customers the impression that your business is not active or trustworthy.
3. Write blog posts regularly to show you’re an expert in your field.
Blogging is a great way to build trust and credibility with potential customers. If you can show that you’re an expert in your industry through informative and well-written blog posts, people will be more likely to do business with you. Blogging also helps to improve your website’s SEO, which can bring more traffic to your site.
Boost your SEO with a business blog.
The core pages of your website (home, about, pricing, products/services, contact) can only be optimized for service and location keywords. You have limited text to work with and must condense it to the essentials visitors seek.
With a business blog, each post can focus on a specific keyword and be optimized to rank for it, giving you the chance to appear in search results for thousands of searches your target customers make at various stages of their journey. More first-page rankings mean more traffic to your conversion-optimized site and more credibility. Businesses that blog receive 55% more website traffic than those that do not.
A small business blog post on page one of Google Plus is where you can demonstrate your expertise and brand personality, both of which contribute to your online reputation.
To blog for online presence:
- Aim for one keyword (or keyword theme) per post and include it in the title, headings, and image file names.
- Target question keywords with H2s to appear in “People also ask.”
- To make Featured Snippets friendly, use numbered and bulleted lists.
- Promote via social media and email.
4. Make sure your contact information is easily accessible.
If potential customers can’t find your contact information, they may give up and look elsewhere. Make sure your website and social media channels include your phone number, email address, and physical address (if applicable). You should also include a call-to-action on your website and social media pages, such as “Contact us for a free consultation.”
5. Use high-quality visuals to promote your brand.
People are visual creatures, so using high-quality visuals is a great way to grab attention and promote your brand. This can include professional photos, infographics, videos, and more. Using visuals will make your digital presence more engaging and can help you stand out from the competition.
By following these tips, you can make sure your digital presence is strong and ready for scaling. Investing in your online presence will pay off in the long run as you reach more customers, build trust and credibility, and grow your company.
So what does all of this mean for you? Basically, if you’re thinking about scaling your business, you need to make sure your digital presence is ready for the next level. This includes optimizing your website and social media channels, creating high-quality content, and engaging with customers online. If you’re not sure where to start, don’t worry – our team can help!
Contact us today to learn more about how we can help you build a successful online presence that will help take your business to the next level.
Reasons Why You Need a Strong Online Presence
You can no longer afford to ignore the internet as a business owner. Customers expect businesses to have an online presence in today’s world, and if you don’t, you’re passing up a huge opportunity to reach and engage with your target audience.
There are numerous reasons why your company requires a strong online presence. Here are a few examples:
1. It’s where your customers hang out.
More people than ever before are using the internet these days. According to a recent eMarketer report, there will be nearly 3 billion internet users globally by the end of 2014. That’s a lot of potential customers you could reach out to through your online presence.
2. It enables you to reach a larger audience.
You are not limited by geographical boundaries when you have an online presence. With a few mouse clicks, you can reach customers all over the world.
3. It is less expensive than traditional marketing.
Traditional marketing methods, such as print advertisements and television commercials, can be quite expensive. A website is a much more cost-effective way to market your company, and it can be just as effective, if not more so.
4. It allows you to gain Google’s trust
When ranking, Google considers more than just your website. It examines your assets across the web and how consistent they are.
5. It allows you to track your progress.
You can easily track the results of your marketing efforts when you market your business online. This allows you to change your strategy on the fly and ensure that your marketing budget is spent as efficiently as possible.
6. It enables you to develop relationships with your customers.
An online presence allows you to connect with your customers on a more personal level. You can connect with your target audience through social media, blogging, and other online channels, which will encourage them to do business with you.
There are numerous other reasons why your company requires an online presence. These are just a few of the most significant. If you don’t already have an online presence, now is the time to get one. It could be the best business decision you’ve ever made.
How can I expand my social media following?
As a business owner, you know that social media is a powerful tool to reach new customers and grow your business. But how can you make sure that your social media followers are actually interested in what you have to offer? Here are five simple steps for growing your social media following and engaging with your audience.
Tips to Expand Social Media Following.
1. Find the right social media platforms for your business. Not all platforms are equally effective for reaching your target audience. Figure out which platforms your customers are using and focus your efforts there.
2. Make sure your content is relevant and interesting to your followers. The best type of content is one that is relevant to your industry and interesting to your followers. It’s best to make engaging content for readers that would spike their interest and entice them to follow your brand.
3. Use hashtags and other tools to reach a wider audience. Hashtags can help you reach people who are interested in your industry but don’t yet follow you on social media. Use relevant hashtags in your posts and encourage your followers to use them as well.
4. Engage with your audience regularly. Take the time to respond to comments and questions from your followers and loyal customers. Show that you’re interested in what they have to say and that you value their input.
5. Offer incentives for following you on social media. Give your followers a reason to follow you by offering exclusive discounts or content. Let them know that they’ll get access to special deals or insider information if they follow you on social media.
By following these pieces of advice, you can grow your social media following and engage with your audience more effectively. Doing so will help you reach new customers and grow your business.
How to Strategically Create SEO Content that Ranks – A Simple Guide
If you want your business to succeed online, you need to create a strategic and effective SEO content strategy. That means creating content that is not only keyword-rich and informative but also appealing to your target audience. In this article, we’ll show you how to set up an effective SEO content strategy in 4 basic steps.
Content is key to boost organic ranking!
1. Define your target audience
The first step to creating content that ranks is to define your target audience. Who are you trying to reach with your content? What are their needs and wants? When you know who you’re writing for, appealing content creation is possible – which, in turn, will help you rank higher in search engines.
2. Research your keywords
Once you know who your target audience is, it’s time to start researching keywords. Keywords are the terms and phrases that people use to search for information online. When you use relevant keywords in your content, it helps search engines understand what your content is about – which can lead to higher rankings in search results.
To find the right keywords for your business, start by brainstorming a list of terms related to your products or services. Then, use a keyword research tool like Google AdWords Keyword Planner to get more ideas and see how often people are searching for those terms. Once you have a good list of keywords, you can start incorporating them into your content.
3. Create high-quality content
Now that you know who your target audience is and what keywords to use, it’s time to start creating content. When creating SEO content, it’s important to focus on quality over quantity. That means creating informative, quality posts and well-written articles, blog posts, and web pages that offer value to your readers.
In addition to being informative and well-written, your content should also be keyword-rich. That means using your keywords throughout your content, including in the title, headings, and body. However, don’t stuff your keywords into your content – this will only make it difficult to read and could get you penalized by search engines.
Heads Up: Make local SEO a priority. Consumer support for local businesses has increased as a result of the pandemic, and this will continue post-COVID.
4. Promote your content
Once you’ve created high-quality SEO content, it’s time to start promoting it. There are a number of ways to promote your content, including social media (Facebook, Twitter, Youtube Channel, etc), email marketing, podcast advertising, online community, video content, ebooks, and a lot more.
When promoting your content, be sure to include a call-to-action (CTA) that encourages readers to learn more about your business. For example, you could include a CTA at the end of each blog post that invites readers to sign up for your newsletter or download a free ebook.
When you begin to build strong relationships with others in the community by following the steps outlined above, they will naturally become interested in what you have going on and will be able to begin sharing your content over time. By following these steps, you can create an effective SEO content strategy that will help your business rank higher in search results and attract more leads and customers.
Online Presence Management Tools
Do you ever feel like you’re wasting time and money managing your online presence? There are so many tools available that it’s difficult to know which ones are worthwhile.
We’ll share some free online presence management tools in this blog post to help you save time and money. Continue reading to find out more!
- Google Analytics
Google Analytics is a free tool that lets you track your website traffic. This is valuable information because it can help you see what’s working and what’s not. For example, if you see that your traffic is increasing but your conversion rate is staying the same, you’ll know that you need to work on your website’s design or user experience.
- Page Speed Insights from Google
When you enter your website’s URL into the Page Speed Insights tool, you’ll receive a score for both mobile and desktop, as well as recommendations for improving page speed.
- Google’s Test for Mobile-Friendliness
Simply type “mobile-friendly test” into Google and enter your website’s URL. Results will show if your page is mobile-friendly or not.
- Hootsuite
Hootsuite is a social media management platform that lets you track all of your social media channels in one place. This can be a lifesaver if you’re trying to keep up with multiple accounts! With Hootsuite, you can see who’s talking about you, what they’re saying, and how you can respond.
- IFTTT
IFTTT is a tool that lets you automate tasks. This can be valuable because it can help you save time on menial tasks. For example, you can use IFTTT to automatically post your blog content to social media or add new contacts to your email list.
These are just a few of the many online presence management tools available. By using these tools, you can save time and money while still maintaining a strong online presence for your business.
Contact Us Today!
ePropelcan help you in establishing an online presence for your business. We specialize in SEO and digital marketing services that will help you improve your search engine ranking. More people will find your website as a result of higher rankings, which means more business for you. Let us use our expertise in the SEO industry to help you get the most out of your website. Get in touch with us today to know more about our services!