SEO (search engine optimization) is a method of increasing your online visibility and ensuring that you appear in search engine results. It can be a bit daunting for business owners who are new to the game and they find it difficult where to start and which strategies will work best for their website.
Getting your eCommerce Shop on the Right Track with SEO.
Your business is online, but does it have a presence? If you’re not ranking on the first page of Google search results, your customers may be out of luck. Learn how to get more sales with effective SEO strategies from ePropel!
There’s really no answer to what makes a website optimized, but there have been numerous changes throughout time, with various elements of the process growing into new trends on how they might assist ECommerce Businesses to be noticed by prospective clients more readily than previously. If this seems fascinating, let me explain the foundations of SEO so we can see where it is now in terms of our future potential!
The Basics of SEO – How to Optimize your Website for Google Search
So you want to optimize your website for Google search? That’s a smart move – while there are plenty of ways to generate traffic to your site, Google is still the king when it comes to organic search. As of 2017, over 90% of all Internet traffic came through Google searches, so if you’re not optimizing your website, you’re missing out on a huge opportunity to reach more people. And, of course, if you’re not ranking highly in Google searches, you aren’t going to be able to convert those visitors into sign-ups or customers; with organic search, traffic comes organic search revenue!
Learning the Basics of SEO.
So let’s talk about ways that you can optimize your website for Google search results.
- Ensure that your site has a great structure and is easy to navigate (simple, flat, and easy-to-navigate structure). This means creating a clear hierarchy of your pages and making sure that your links are easy to follow. A well-structured website will make it easier for search engines to index your pages and determine which keywords are relevant to your site, hence improving search engine performance. There are golden rules for a successful e-commerce site architecture: Simple and scalable site structure and any page on the site should be accessible in three clicks. By keeping each page as near to your homepage as feasible, you can effectively distribute link equity (boost of link juice). Always avoid a disorganized structure on your site.
- Focus on creating high-quality content that is relevant to your target customer. Content for search engines should be well-written and informative, and it should provide value to your readers. This is key – if your content isn’t helpful and engaging, people won’t stick around to read it! In addition, your content should be optimized for the potential keywords you’re targeting. You can do this by including your valuable keywords in your title tags, meta descriptions, and header tags.
- Pay attention to how quickly your website’s load time is (since Google considers site speed as a ranking factor). No one wants to wait around for a slow website to load, so if your loading time is taking too long, you’ll likely lose visitors before they even have a chance to see your content.
- Make sure your website is mobile-friendly since more and more people are using their mobile devices to search for content on the web. If your website isn’t mobile-friendly, you could be missing out on a large chunk of traffic from these visitors – so make sure it’s easy for them to navigate and use!
- Promote your website through social media and other online channels. This will help to increase your website’s visibility on searches and draw more traffic to your site. By following these SEO tips, you can improve your website’s search rankings in search engine results pages and attract more visitors to your site. So, what are you waiting for? Get started today! Sign up for a free consultation with ePropel today and let us show you what we can do for your website’s SEO.
What is Ecommerce SEO?
Ecommerce SEO is the process of optimizing an online store for search engines. By making strategic changes to your website, you can improve your site’s ranking in SERPs and drive more organic traffic to your store.
All about eCommerce SEO.
Targeting specific keywords that a qualified customer will search for, optimizing the front-end and back-end components of your site, perfecting the user experience, and obtaining links from other online sources are all common components of eCommerce SEO.
Why is eCommerce SEO Important?
There are a few reasons why eCommerce SEO is important for your business.
First, it can help you reach a wider audience and attract more potential customers to your e-commerce website.
Secondly, eCommerce SEO can help you stand out from the competition and get ahead in SERPs.
Finally, optimizing your site for search engines can improve your overall website performance and make it easier for customers to find and purchase your products.
So that’s the reason why most e-Commerce businesses seek the help of SEO
How to Make Your eCommerce Website Search Engine Friendly
Now that we’ve clarified “what is eCommerce SEO?” It’s time to talk about how you can optimize your website for search engines. Here are some pointers to get you started:
1. Conduct Keyword Research
Keyword research is the first step in any eCommerce SEO strategy. In order to optimize your site for those terms, you must first identify the keywords that your potential customers are searching for. There are several methods for conducting keyword research, but one of the simplest is to use a tool like Google Keyword Planner.
What Qualifies as a Competitive Keyword?
When it comes to SEO, keywords are the bread and butter of getting your website ranking on Google. But what makes a good keyword? And how do you determine whether or not a keyword is worth targeting? In this section, we’ll break down the factors that go into making a good keyword, as well as dispel some myths about keywords that may be holding you back from ranked success. So, read on to find out what makes a good keyword – and start targeting the right ones for your business!
A good keyword is one that is relevant to your business, products, or services. It should be a word or phrase that potential customers are likely to use when searching for what you have to offer. In addition, an effective keyword should have a reasonable amount of search volume (the number of people searching for it each month) and relatively low competition (the number of other businesses targeting that keyword) – High Volume, Low-Difficulty Keywords.
Keyword Search
To find good keywords to target, you can choose from a lot of keyword generator tools like Google’s Keyword Planner, Keyword Tool Dominator, Ahrefs, etc. These tools allow you to enter seed terms or keywords (words or phrases related to your business) and see related keywords with estimated search volume. From there, you can choose promising keywords that are most relevant to your business and have decent search volumes. These tools also have helpful features that allow you to do keyword analysis and assess the chosen keywords too! You may also use social media to find out some popular keyword suggestions. Check out hashtags and look at what people are saying about certain topics. This can give you some successful keyword ideas for content or products that you can create.
The Objective of Keyword Research is to:
All about Keyword Research.
1. Identify low keyword difficulty, the high-volume keywords (30%-70% range is quite profitable and doable!)
2. Find specific, transactional keywords with high intent.
3. Uncover long-tail keywords with less competition.
4. Research the competitor keyword to see what keywords they (competitors) are targeting.
5. Identify negative keywords that you don’t want to target.
Once you’ve chosen keywords to target, you need to make sure you’re using them throughout your website – on your website’s pages, in your blog posts, in your product descriptions, etc. – so that Google can see that your site is relevant to those keywords.
When researching keywords, keep the following points in mind:
1. Relevance: The keyword must be relevant to your company or website.
2. Monthly Search Volume: The keyword must have a high monthly search volume.
3. Difficulty: The keyword’s difficulty score should be lower.
4. Commercial Intent: The keyword should have a high level of commercial intent ( people searching for this keyword are looking to buy something).
Check out this SEO guide on how to conduct effective keyword research:
- Use a variety of tools: There are a variety of tools available for keyword research. Keyword planners such as Google AdWords Keyword Planner, KWFinder, and Moz Keyword Explorer are all excellent choices.
- Think like a customer: When conducting keyword research, consider the terms that your potential customers would use to find your products or services.
- Use negative keywords: Negative keywords are words or phrases that you do not want to be associated with. These could be irrelevant terms to your business or terms with a lot of competition.
- Research your competition: It’s critical to understand what competitor keywords are focusing on. This will provide you with information on which keywords are most effective for your business.
- Identify specific, long-tail keywords: Long-tail keywords are transactional, specific keywords with high intent. They are frequently less competitive than broad keywords and can be an excellent way to drive traffic and increase conversion rates.
You can do effective keyword research by following these tips, which will help you drive fantastic traffic and sales to your website.
By following these steps, you can choose the right keywords to target and get on your way to SEO success.
2. Improve Your Product Pages
When it comes to eCommerce SEO, your product pages are among the most important pages on your site. This is because they are where potential customers go to learn more about your products and decide whether or not to buy them.
To begin optimizing your product pages, make sure that each page has a distinct and keyword-rich title tag and meta description. After that, make certain that your product descriptions are clear, concise, and informative. Finally, include high-quality images and videos to educate potential customers about your products.
3. Enhance the Usability of Your Website’s Navigation
Making it simple for potential customers to find the products they seek is a critical component of any eCommerce SEO strategy. As a result, you must ensure that your site’s navigation is clear and simple to use.
One way to accomplish this is to include a search bar on each page of your website. Potential customers will be able to search for specific products, making it easier for them to find what they’re looking for. You should also ensure that your navigation menus are well-organized and simple to use.
4. Construct High-Quality Backlinks
Aside from optimizing your website’s content, you’ll also need to focus on generating high-quality backlinks. Backlinks are incoming links to your website from other websites. They are significant because they aid in the improvement of your site’s search engine ranking and visibility.
To begin generating backlinks, create high-quality content that other website owners will want to link to. Then, contact other websites in your industry and request that they link to your content. You can also submit guest posts with a link back to your site to other websites.
5. Keep an eye on your site’s search engine rankings
Finally, it’s critical to keep track of your site’s search engine rankings on a regular basis. This will allow you to see how your eCommerce SEO strategy is performing and, if necessary, make changes. To monitor your site’s search engine rankings, use a tool like Google Search Console.
By implementing these suggestions, you can begin to optimize your eCommerce website for search engines, increasing your chances of driving traffic and sales. Remember that eCommerce SEO is a continuous process, so keep track of your progress and make changes as needed.
6. Schema Markup – To help Google users to understand your content
e-Commerce schema markup is a type of HTML tag that provides more information about the content on a web page. Using schema markup can help improve your e-commerce efforts by creating rich snippets.
Rich snippets are generated when schema markup is used. These allow search engines to provide additional information about certain items in search results. This can be very helpful to users, as it allows them to find the information they are looking for more quickly and easily.
There are many different types of rich snippets, including product markup snippets, audio snippets, and review snippets. Using these markups can help your website stand out in search results and better engage your target audience.
What are On-Page and Off-Page Optimization?
On-page SEO refers to the process of optimizing your site’s pages in order to improve rankings and user experience. Unlike off-page SEO, which involves optimizing for elements outside of your site, such as backlinks or social media mentions, on-page SEO focuses on factors that are internal to your site. This can include optimizing page content, title tags, and metadata. Improving your on-page SEO can help you attract more visitors from search engines, and ultimately convert more leads into customers.
Definitions:
- Title tags
Each web page’s title tag (also known as H1) should include the page’s core keyword as well as secondary phrases to broaden its reach. The name of your shop, as well as a couple of the most targeted keywords that pertain to your offers, should be in the title tag of your homepage. Keep category and product pages simple and uncomplicated while targeting the specific, long-tail terms or keywords you discovered. Avoid unnecessary terms.
- Description
To craft effective meta descriptions, be sure to include your major keyword and make sure it fits with your brand’s tone. Each page on your site should have its own unique meta description that accurately reflects the page’s content. And don’t forget to incorporate a call to action and intriguing wording—like “Compare prices,” “Now on sale,” or “Lowest price”—to entice potential customers and boost your click-through rate. With the right meta descriptions, you can help drive more sales and success for your E-Commerce Business. - Content
To optimize your body content for e-commerce SEO, you should focus on crafting detailed product descriptions that are well-written and customer-focused. This means including keywords in your text to help Google crawl your site, while also aiming for a length of at least 1,000 words per product description. Additionally, including reviews can help boost the overall word count. By following these tips, you can improve your chances of ranking high on search engine results pages.
- Images
To improve customer experience and load speed, your store’s photographs must be optimized.
File size and resolution: Page load speed is now a ranking element in search engines, and pictures make for 55%–65% of most eCommerce sites’ overall transfer size. Moreover, picture quality affects both user experience and image search visibility. Some image guidelines will require balancing picture size and resolution. You might need a picture editing program for larger images to enable you to change image quality and reduce file size with optimal image sizes or image files under 70Kb (redirects optimize images) File names: Give your images keyword-rich names to help crawlers identify and index them. Keep file names readable and unique—but avoid needless numerals. Alt and title properties for images: Like file names, optimizing these components helps your photographs (and site) be found and indexed. Simply explain the picture in straightforward terms that include your core keyword. In the event that an image cannot be seen or viewed, the alt property provides a description of the picture. Don’t overstuff them with keywords, and don’t use alt attributes for decorative images. Google may punish both for over-optimization and accessibility.
- URL
The inclusion of keywords in URLs is not required by Google, however, it is a good practice for visitor clarity. Along with keywords, consider length. An eCommerce URL often includes categories, subcategories, and goods. The search engine giant prefers sites with short URLs.
As general guides on URL structure, remember to delete extraneous words or characters like “and,” “the,” “of,” and “a” to keep product URLs short (unless they are part of a keyword). Make sure to keep a simple URL structure under 60 characters.
Make sure human-readable URLs. Backend information should be avoided and separated by commas (like SKU numbers).
On product pages, include Like/Tweet/+1/Pin buttons. Backlinks help in SEO search engine rankings, while social proof is a valuable marketing tool that helps in marketing.
What is Technical SEO?
Technical SEO is an essential part of any successful search engine optimization strategy. At its core, technical SEO involves optimizing your site’s architecture, coding, and content so that it follows search engine technical standards and performs well in all aspects of search.
Defining Technical SEO.
It focuses on backend factors that influence Google’s ability to locate, crawl, display, and index your site, as well as user experience characteristics such as site speed, security, usability, mobile-friendliness, and functional links.
Why is Content Marketing Important?
Content marketing is a great way to attract and engage your audience. By creating relevant and interesting content, you can keep your company at the front of your mind when it comes time to purchase what you offer. This strategy can also help raise brand recognition and build expertise in your field. Whether you use articles, videos, podcasts, or other media formats, content marketing is a powerful tool for engaging your audience and keeping them engaged over the long term.
What is Link Building?
Link building is a powerful tool for improving your search engine ranking and visibility. Linking to other websites or creating high-quality content with relevant, authoritative links can help boost your search engine rankings and increase the visibility of your website in search results. By focusing on quality link-building techniques and optimizing your site for SEO, you can improve your online presence and drive an increase in traffic to your website.
SEO Strategies to Remember
SEO is a necessary evil for e-commerce. It’s time intensive, difficult, and may easily derail your company. But it’s necessary to remain competitive and increase sales.
Here are some suggestions for creating a successful e-commerce SEO strategy:
- Work your way outward from the most essential pages and goods
on your site. - Remember to keep an eye on your rivals’ SEO strategies while you plan your own in other words, keep the competition in mind. Make use of their locations and optimizations.
- Follow a Workflow: To maximize your SEO efforts, approach each
page or product in a methodical manner. Create a process as you
improve your site and strive to keep to it.
Once you’ve created traffic with SEO, it’s critical to ensure that visitor become buyers. Conversion Rate Optimization (CRO) maximizes
traffic revenues.
If you need results quickly, consider outsourcing or consulting.
Get expert advice or outsource time-consuming SEO duties so you can concentrate on operating your
company.
Call Us Today!
If you are looking for SEO services that will increase your online visibility and help get your website ranking higher in search engine results pages, ePropel can help. Our team of experts stays up-to-date on the latest changes in SEO best practices and will work with you to create a strategy that is tailored to your unique business needs. Contact us today to learn more about our SEO services and how we can help you reach more potential customers online.