As the legal cannabis industry continues to grow, so does the need for effective marketing and SEO strategies. After all, what good is a product or service if nobody knows about it?
That’s where we come in. We are a full-service digital marketing agency that specializes in the cannabis industry. We have a team of experts who are well-versed in the unique challenges and opportunities that come with marketing cannabis products and services.
We understand the ever-changing landscape of the cannabis industry and we stay up-to-date on all the latest trends. This allows us to create tailor-made marketing and SEO strategies that are designed to help our clients succeed.
Discover all the information you require to create a successful and competitive cannabis marketing and SEO plan that will help you be found by search engines and boost organic traffic. Contact us today to get started!
How to Set Up an Effective Canna Marketing & SEO Plan for Your Business
Here are some tips on how to set up an effective canna marketing and SEO plan for your business:
1. Do your research
Before you start putting together your marketing and SEO plan, it’s important to do your research and understand the cannabis industry. This includes understanding the different types of products that are available, the target market for your product, and the competition.
2. Create a website
Having a website is essential for any business, but it’s especially important in the cannabis industry. Your website should be designed with search engine optimization (SEO) in mind, and it should be filled with high-quality content that will help you rank higher in search engine rankings.
3. Use social media
Social media is a powerful marketing tool, and it’s especially important in the cannabis industry. Make sure to create profiles on all of the major social media platforms, and be sure to post regular updates and engage with your followers. You can also use social media marketing to succeed in cannabis marketing.
Moreover, through social platforms, people find out lots of useful information as well as news.
4. Use pay-per-click (PPC) advertising
PPC advertising can be a great way to drive traffic to your website and generate leads. When setting up your PPC campaign, be sure to target keywords that are relevant to your product or service.
5. Invest in SEO
SEO is essential for any business, but it’s especially important in the cannabis industry. There are a number of different things you can do to improve your website’s SEO, including optimizing your content, building backlinks, and more.
6. Use traditional marketing methods
While digital marketing is important, don’t forget about traditional marketing methods. There are a number of different offline marketing techniques you can use to promote your cannabis business, such as print advertising, direct mail, and more.
7. Stay up to date with the latest industry news
The cannabis industry is constantly evolving, so it’s important to stay up to date with the latest news and developments. This will help you understand the changes that are happening in the industry and adapt your marketing and SEO strategy accordingly.
8. Hire a professional
If you don’t have the time or resources to handle your cannabis marketing and SEO plan on your own, hire a professional. There are a number of agencies that specialize in cannabis marketing and SEO, and they can help you create and implement an effective plan.
For more information on how to set up a cannabis marketing and SEO plan for your business, contact a marketing professional agency today.
Does Your Canna Marketing Really Need a Dispensary SEO Strategy?
The cannabis industry is growing at an unprecedented rate. With more and more states legalizing the use of marijuana for both medical marijuana and recreational purposes, the need for effective marketing strategies is higher than ever before.
If you want to attract customers from your local area, it’s important to optimize your website for local search. Here are a few tips to help you get started:
1. Make sure your website is listed on Google Maps.
2. Include your city and state in your website’s title tags and meta descriptions.
3. Use local keywords throughout your website’s content.
4. Add your business’s location to your Google My Business listing.
5. Encourage customers to leave reviews on popular directories like Yelp and Google Maps.
By following these tips, you can help ensure that your dispensary appears as high as possible in local search results. This will make it more likely that potential customers will find your business when they’re searching for a dispensary in their area.
Fundamental Steps to Creating an Effective Cannabis Marketing & SEO Strategy
Your canna marketing approach can be divided into manageable segments with the help of the best dispensary SEO plan.
1. Define KPIs to Align Your Dispensary SEO Plans With Your Canna Marketing Goals
It’s critical to understand where you are now, where you want to go, and how you will gauge your canna marketing & SEO strategy’s effectiveness along the way.
So, as a starting point, undertake an SEO content audit on your website or get in touch with an established dispensary SEO agency, like ours, to have one done for you.
Which Canna Marketing KPIs Should You Focus On?
Along with defining your key performance indicators at this stage of the cannabis SEO process, you should also consult your cannabis marketing firm (KPIs).
You can measure the performance of your canna marketing plan, and identify what’s working and where modifications and optimizations need to be made, by creating the appropriate KPIs for the stage of your firm.
Some of the KPIs you should be tracking are:
- Sessions from organic search
- Keyword ranking increases (and decreases)
- Leads and conversions/online sales
- Pages per session by traffic from organic search
- Average session duration from organic search
- Page load time
- Top exit pages
- Crawl errors
2. Perform Comprehensive Cannabis Keyword Research
Cannabis websites that rank well in search engine results pages (SERP) often make appropriate use of their competitive keywords to appeal to both consumers and search engines.
The algorithms employed by well-known search engines like Google or Bing determine how well a dispensary website responds to particular queries that prospective marijuana clients are entering into Google searches.
When you want your cannabis dispensary website to rank higher in search engine results, it’s critical that it delivers accurate information and responds to common inquiries that stoners ask Google.
- Customer Search Intent
- Relevant Keywords
- Keyword Phrases
- Keyword Research Tools
- Long-Tail Keywords
- Search Volume
3. Creep Your Competitors & Perform a Competitive Analysis
Here are a few high-level measures you may take to perform a competition study for your cannabis marketing plan.
You must unquestionably snoop about your rivals’ physical and online venues to find out what they are up to. Utilizing this strategy will enable you to place your dispensary in your desired geo-areas for the best outcomes.
If other dispensaries are ranking higher than you for some or all of your target keywords, you or your dispensary SEO expert need to determine where, how, and why.
4. Plan Ahead For User Experience & Technical SEO
It is no secret that users are leaving (boring) websites with pages that load much too slowly or have a disproportionate number of faults and failures.
Online sales can be made or lost depending on your site’s layout, from the technical aspects of URL structure and high-quality content siloing to the user experience (UX) or how visitors engage with your page.
Don’t forget about this important aspect! Make sure users of all ages can enjoy using your website and that it is clear and simple to use.
5. Align Your Cannabis SEO Strategy With Your Sales Funnel
For you to successfully convert website visitors into repeat/recurring business, your cannabis marketing, and SEO approach should be in line with your customer funnel.
It’s that simple: if no one is making a purchase from us, then we are left with nothing but empty hands and a sense of failure surrounding our company.
Making ensuring you have clients is the key to success in the cannabis dispensary industry. Without your potential stoners, there would be no money and no means to run a profitable cannabis business.
6. Set Realistic Expectations & Review Reports Regularly
We are aware that marijuana SEO can be challenging to comprehend. Finding out why your website has been performing so well or what aspects of your content marketing plan require improvement is trickier.
By identifying the variables influencing your SEO strategy and keyword ranks as well as areas where your dispensary SEO agency could improve, producing thorough reports on a monthly basis will help with both aspects.
7. Local SEO For Retail Dispensaries & Local Weed Delivery
This last phase in developing a successful canna marketing and SEO plan is mostly for local weed delivery services and/or retail shops.
These local cannabis companies cater to a specific neighborhood within a city (or group of cities) and can profit from a local SEO plan, which is similar to a regular SEO approach but incorporates marketing strategies made especially for local businesses of all kinds, including cannabis.
We Can Help You With Your Canna Marketing & Cannabis SEO Strategy
There is always an opportunity for improvement in the fields of cannabis marketing and marijuana SEO, just like there is in your dispensary business, regardless of your training or level of expertise.
Canna marketing experts are aware that getting off to a solid start with a well-executed dispensary SEO campaign can take their clients in directions they never imagined were feasible.
To properly comprehend why specific cannabis marketing strategies won’t work, it all boils down to developing a thorough understanding of how search engine algorithms function.
Your cannabis dispensary business needs a personalized cannabis marketing & SEO approach that will cater to your particular requirements.
Please get in touch with us to seek a price if your retail dispensary or neighborhood marijuana delivery business is interested in a tailored local SEO campaign to complement your current canna marketing strategy.
We’re Prepared To Assist Your Growth!
Frequently Asked Questions:
How Can Marijuana SEO Services Help Your Brand?
Cannabis SEO works by enhancing a business’s website and content strategy to increase user engagement. Cannabis SEO aims to develop a passive kind of advertising focused on driving organic traffic. This raises the visibility of brands on search engines, draws more cannabis customers, and increases revenue.
Why Cannabis SEO Is Essential?
More Cannabis e-Commerce retailers have entered the market in recent years, resulting in a competitive environment where companies must differentiate themselves to increase their customer base. Governments and advertising platforms restrict the promotion of goods associated to cannabis usage, which further increases the level of regulation in the cannabis sector. The sector is anticipated to expand as a result of the legalization of cannabis and the adoption of recreational usage regulations in many jurisdictions. Businesses can increase their lead and sales by using SEO to market their cannabis products.
What are the Cannabis SEO Services?
The following are the SEO Services:
1. SEO Audit Service
2. Competition analysis
3. Suitable SEO strategy
4. Keyword research
5. On-page SEO
6. Off-page SEO
7. Technical optimization
8. Google My Business page optimization
Using Cannabis SEO For Your Dispensary
A great option for cannabis businesses to build their brands and sell their products is through Search Engine Optimization, especially in light of the tight regulations that the majority of advertising platforms have surrounding cannabis.
In 91% of cases where a potential consumer looks for a product on Google, a company with a website that lacks SEO will lose business to the competition. The potential customer base of your business will grow significantly if you choose a qualified SEO company with the necessary experience.
Any cannabis dispensary or comparable business that uses local SEO services can top the local cannabis product and accessory rankings. If you’re ready to take your cannabis business to the next level, contact ePropel today! We would be happy to discuss your specific needs and create a custom plan that will help you reach your goals.